Taiwan Promotes Outdoor Exploration at Calgary Outdoor Adventure Show
by Bruce Parkinson
Taiwan Tourism Administration joined with EVA Air and China Airlines to promote the destination in Calgary.
The Taiwan Tourism Administration (TTA) showcased the destination’s appeal for travellers seeking outdoor exploration and cultural experiences at the Outdoor Adventure Show, held at Stampede Park’s BMO Centre in Calgary March 21-22.
Sylvia Lee, Director of the Taiwan Tourism Administration San Francisco Office, which oversees the Western Canada market, said the show was a valuable opportunity to connect directly with Albertan travellers who are increasingly interested in active, experience-driven travel.
“Taiwan, a green oasis island on the Tropic of Cancer, presents its many facets through ‘Taiwan 100 Ways,’ blending magnificent natural landscapes, rich cultural depth, and convenient transportation,” Lee said.
“It is especially suited to travellers seeking full-sensory surprises and distinctive lifestyle experiences. Whether riding along Taiwan’s round-island cycling routes, transitioning within hours from bustling cities to tranquil mountain escapes, or exploring national parks filled with coastal and mountain wonders, visitors can experience Taiwan’s unmatched diversity and its waves of flavour, love, and wonder.”
Tourism officials said the Taiwan booth drew outdoor enthusiasts, curious travellers, and industry partners throughout the weekend. Visitors explored destination materials, travel ideas, and interactive displays that highlighted Taiwan’s appeal as an all-season destination for soft adventure and independent travel.
The show also provided an opportunity to strengthen relationships with local travel trade partners and introduce more consumers to Taiwan’s tourism experiences, from scenic cycling routes and mountain landscapes to birdwatching opportunities, rail travel, and rich local culture.
During the event, TTA provided practical travel information to help visitors better understand the convenience of travelling in Taiwan. Featured offers included a free half-day tour for eligible transit passengers, Taiwan Pass travel offers, and airport shopping vouchers for transit travellers.
In addition to outdoor adventure, TTA emphasized the cultural richness that makes Taiwan especially memorable for international visitors. Travellers can pair active itineraries with night markets, food, hot springs, festivals, historic towns, and visits to local communities, creating an immersive experience that combines energy with cultural depth.
Canada continues to be an important market for Taiwan in North America, and events like the Outdoor Adventure Show in Calgary play an important role in expanding awareness and inspiring future visitation. By engaging directly with consumers and travel partners in Alberta, the Taiwan Tourism Administration continues to build momentum for Taiwan as a safe, welcoming, and multifaceted destination for Canadian travellers.
For more information on visiting Taiwan, Canadian travel advisors can contact the Taiwan Tourism Information Centre in Vancouver at Unit 626, 6081 No. 3 Road, Richmond, BC V6Y 2B2, or by phone at +1 (672) 202-8988.
