Universal Studios Bets on Pokémon as its Next Big Attraction
by Bruce Parkinson
Pokémon is the next massive game franchise coming to Universal Studios theme parks.
The imaginary world of Pokémon feature creatures of various types that humans (Trainers) catch, train, and battle. Originating in 1996 as a role-playing video game for Nintendo, it has grown into the world’s highest-grossing media franchise, spanning television, movies, and trading cards.
Universal Studios Japan has offered Pokémon experiences since 2021, and will add more in the near future, as part of a plan to “enhance its offerings and bring fan-first, trip-driving characters to the park.”
Following the debut in Japan, Universal Destinations & Experiences will deliver unique Pokémon experiences across the company’s global footprint. Further details about the project will be announced at a later date.
“The Pokémon Company is one of the most beloved interactive franchises in the world, and through our ongoing partnership, we will continue bringing its vibrant world to life in new and innovative ways for years to come,” said Tak Murayama, Executive Vice President & General Manager, USJ LLC.
“Universal Studios Japan is proud to build on its prior success and bring to life the world of Pokémon in new and enriching ways for the first time,” added Mark Woodbury, Chairman and CEO, Universal Destinations & Experiences.
“Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations.”
“Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the NO LIMIT! Parade and Halloween shows,” said Tsunekazu Ishihara, President and CEO, The Pokemon Company.
“As Pokémon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe.”
