Marriott International Celebrates Record-Breaking Year in Caribbean and Latin America
by Marsha Mowers
Marriott International had a record-breaking year of growth across its Caribbean and Latin America (CALA) region in 2025, adding 39 properties and 4,292 rooms.
The company signed 94 new deals across CALA in 2025, adding 10,461 rooms to its development pipeline — representing a 40% increase in signed transactions and more than 30% growth in signed rooms compared to 2024.
The all-inclusive segment in particular, a favourite among Canadian travellers, also saw notable expansion that include the openings of Paraiso de la Bonita, a Luxury Collection Resort, Riviera Maya (Adult All-Inclusive) and W Punta Cana, Adult All-Inclusive, the first all-inclusive property under the W Hotels brand.
Looking ahead, JW Marriott Costa Elena Resort All-Inclusive is scheduled to debut in 2026 as the first all-inclusive JW Marriott resort in the CALA region.
“In 2025, Marriott solidified its leadership position in Caribbean and Latin America once again as the largest hotel company in the region, marked by another year of market-leading growth. This expansion reflects Marriott’s adaptability and innovation,” said Brian King, President of Enterprise Transformation and the Caribbean and Latin America.
“Our focus has been on listening to the wishes of travellers and responding with an unparalleled brand portfolio, offering everything from luxury resorts to approachable midscale solutions. This success is the result of a shared vision with our owners and investors, and the commitment of our teams to deliver exceptional experiences in every destination.”
Conversions were a key driver of growth, with nearly 30 properties (approximately 3,000 rooms) signed under this model. Roughly 30% of all rooms added in 2025 came from conversions, allowing existing resorts to renovate and rebrand under Marriott. By the end of 2025, the CALA development pipeline included 45 conversion projects representing more than 6,000 rooms.
Marriott’s luxury presence in CALA also increased, reaching 71 open properties, with 38 additional hotels in the pipeline and representing more than 18,000 rooms across the region.
Looking ahead, Cotton Bay, a Ritz-Carlton Reserve and Residences broke ground in 2025 and is anticipated to open in 2029. Additionally, Bvlgari Resort & Residences, Cave, Exuma will mark the regional debut of the ultra-luxury Bvlgari brand when it opens in 2029.
Brazil continues to be a key strategic market for Marriott in CALA, showing diversified growth and development. Currently, Marriott’s portfolio in Brazil includes 15 properties in Brazil across 9 distinct brands, representing 3,779 rooms, with 21 properties and 4,000 rooms in the signed pipeline.
Recent openings include The Westin São Paulo, inaugurated in June 2025, and the upcoming Tropical Hotel da Amazônia, a Tribute Portfolio Hotel, slated to open in 2026.
