Showstopper: AIC Hotel Group Celebrates Top-Selling Canadian Advisors, Tour Operators

AIC Hotel Group honoured almost 200 of its highest-producing travel advisors and over 20 tour operator partners from Canada and the U.S. during its annual  Showstopper Awards, held at the oceanfront, all-inclusive AVA Resort Cancun.

For more than a decade, the AIC Hotel Group team has organized this annual three-day event, which has become known for its elaborate programming and world-class live entertainment. This year, the awards gala was followed by an after-party headlined by a special live performance by six-time Grammy Award nominee songwriter and rapper “B.o.B.”

“We are pleased not only with the strong turnout we had at this year’s event, but with the overall growth we are seeing in all-inclusive hotel sales throughout Canada, and the outlook is especially strong in markets like Toronto and Vancouver,” said Ash Tembe, VP of North American Sales. 

“Looking ahead, as our network of travel partners continues to grow, we look forward to finding more exciting ways to celebrate their many achievements. Next year’s Showstopper Awards will be the perfect place to do that.”

To attend the invitation-only event, attendees must earn Platinum sales status or higher the previous year. The prestigious Black Diamond Awards go to advisors who sell more than 500 room nights across AIC Hotel Group’s portfolio of luxury all-inclusive properties in Mexico and the Caribbean.

The portfolio includes Hard Rock Hotels, UNICO Hotel Collection, Nobu Hotels and AVA Resort.

“Congratulations to all the incredible achievers recognized at this year’s event,” added Tembe. “We were thrilled to award Transat as this year’s Rising Star, and to celebrate Air Canada Vacations for earning two standout distinctions: Top Overall Tour Operator Sales Canada and Top Field Sales Support Canada.”

AIC Hotel Group encourages travel advisors to experience its brands first-hand and work closely with their BDMs, who provide regional support and personalized guidance. Qualifying room nights — whether from groups, weddings, MICE, or individual bookings — count toward next year’s Showstopper Awards eligibility. 

AIC said preparations for the 2026 Showstopper Awards, which will be held in Punta Cana, Dominican Republic, are already taking place.