AIC Hotel Group Names Industry Veteran Christopher Jeffrey-Racine as Quebec BDM

Christopher Jeffrey-Racine has been named Business Development Manager for Québec for AIC Hotel Group. 

In this role, Jeffrey-Racine will work closely with travel advisors across the province, providing sales support, training and business development opportunities while promoting AIC Hotel Group’s advisor resources, including the Amplified Rewards program and direct booking platform.

Jeffrey-Racine brings more than 15 years of experience across the travel industry to his new role. He began his career with Transat, before joining Royal Caribbean, building expertise across the hotel and cruise sectors. Most recently, he worked with Playa Hotels & Resorts, where he focused on developing strategic partnerships with travel advisors and driving business growth. 

His work earned him the Momentum Award for the highest sales growth in North America, recognizing his ability to drive sales performance, build lasting advisor relationships and identify market opportunities.

“We are excited to welcome Christopher to the AIC Hotel Group sales team. As we continue to strengthen our presence in the Canadian market, Christopher will make a huge difference in the Quebec region,” said Ash Tembe, VP of North America Sales at AIC Hotel Group. 

“His deep understanding of the market and his existing strong relationships within the travel advisor community make him an excellent addition to our team. We look forward to building on those relationships and continuing to provide our travel advisor partners with the resources they need to succeed.”

AIC Hotel Group says it remains committed to supporting the travel advisor community, offering incentives, education, and business development tools through its agent programs designed to help advisors grow their business.