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travelbrands Welcomes Nicole Mathias as New BDM for GTA, Southwestern ON & Atlantic

by Bruce Parkinson  September 09, 2026
travelbrands Welcomes Nicole Mathias as New BDM for GTA, Southwestern ON & Atlantic

Nicole Mathias.

travelbrands has announced the appointment of Nicole Mathias to its sales team as Business Development Manager for the GTA to Fort Erie, Southwestern Ontario and Atlantic Canada. 

She brings nearly two decades of travel industry experience to the role, beginning her career in 2007 as an in-store travel advisor before going on to operate her own independent agency. Well respected within the travel community, she has also mentored and supported fellow advisors as they built and grew their businesses.

Her experience as both a storefront and home-based advisor ensures a valuable perspective on the opportunities and challenges facing travel professionals today, as well as the support they need to grow their businesses.

In her new role, Mathias will work closely with agency partners throughout her territory, helping them grow their sales and maximize opportunities across travelbrands’ extensive portfolio of products and services.

“We are thrilled to welcome Nicole to the travelbrands team,” said Bruce Lidberg, Senior Director of Sales. 

“Her industry expertise, leadership and genuine commitment to helping travel advisors succeed make her a tremendous asset. Her experience as an advisor gives her a strong understanding of our partners’ businesses and their needs, and we are confident she will make a positive impact across her territory.”

Mathias says she looks forward to connecting with travel advisors, building strong relationships and sharing her industry knowledge and experience to help agency partners achieve greater success with travelbrands.

Travel advisors can connect with her at Nicole.Mathias@travelbrands.com.

  
  
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