Today is travelbrands’ Annual SickKids Day, with 1% of All Sales Donated

travelbrands will once again turn a day of travel bookings into collective impact as its annual SickKids Day returns in support of SickKids Foundation. 

Today, July 30, travelbrands will donate 1% of all sales to help advance the world-class care, research, and innovation that give children and families hope when they need it most. 

And his year, every dollar raised will go twice as far thanks to a generous corporate match, doubling donations and amplifying the impact.

Now entering its 11th year, SickKids Day has grown beyond a fundraising initiative into a shared tradition that brings together travel advisors, partners, employees and travellers across the industry.

Each booking made on July 30 becomes part of something larger, demonstrating the difference that can be made when an industry built on connecting people comes together around a common purpose. Since the partnership began, more than $3 million has been raised in support of SickKids, helping contribute to its vision of “Healthier Children. A Better World.”

“The extraordinary work happening at SickKids every day changes lives, from the care children receive to the research and innovation shaping what is possible for generations to come,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of travelbrands. 

“That is why this initiative continues to mean so much to all of us. For more than a decade, our travel community has come together around this cause, and I am incredibly proud of what we have achieved and the difference we can continue to make together.”

How to Support SickKids Day 2026

The travel community can contribute directly through the travelbrands SickKids fundraiser page.

Travel advisors can also donate their travelbrands loyalty REWARDS POINTS to SickKids year-round at travelbrandsaccess.com.