St. Vincent and the Grenadines Launches Diamond Rewards Program for Advisors

St. Vincent and the Grenadines Tourism Authority (SVGTA) has launched its Diamond Rewards Program, a new initiative designed to recognize and reward travel advisors who passionately promote the destination.

“Travel advisors are an essential part of our tourism success story,” said Minister of Tourism, Hon. Carlos James. “With the launch of the Diamond Rewards Program, we are deepening our engagement with key stakeholders as part of our strategic focus on business development within the travel trade and creating meaningful incentives for those who help share the story of our islands. As we continue to grow, this program reflects our appreciation for their ongoing commitment and partnership.”

The launch of the program comes at a time when St. Vincent and the Grenadines (SVG) is experiencing unprecedented recognition and growth as a must-visit Caribbean destination. Milestones such as Air Canada’s year-round service to the destination and the debut of luxury accommodations like Sandals Saint Vincent and the Grenadines have significantly enhanced the destination’s appeal.

“The Diamond Rewards Program is more than an incentive, it is a symbol of our gratitude and a strategic investment in our most passionate advocates,” said SVGTA CEO Annette Mark. “We have created a program that empowers advisors with the tools, knowledge and rewards they need to confidently sell our destination. This is just the beginning of a more robust and collaborative future with the travel trade”.

Open to licensed travel advisors in Canada, the Diamond Rewards Program invites participants to complete the SVGTA’s specialist training at www.discoversvgpro.com. By joining the program and registering bookings and flights through the platform, advisors will gain access to a range of exclusive benefits, including:

• Exclusive Rewards: From luxurious travel experiences and branded merchandise to high-profile recognition.
• The Diamond Awards: A flagship event honouring top-performing advisors with prestigious prizes and accolades.
• Ongoing Education: Access to in-depth training modules that highlight the destination’s unique and diverse offerings.

Running from July 1st, 2025, to May 31st, 2026, the program is designed to empower advisors to inspire clients to explore the idyllic beaches, rich culture and exhilarating eco-adventures that define SVG.

The top performing travel advisors will also be honoured annually at the Diamond Awards, which will commence in June 2026 in St. Vincent and the Grenadines.

Register now at www.discoversvgpro.com to be eligible for the program and follow the campaign on social media using #DiamondRewardsSVG and #SellSVG to stay connected and inspired.