New Record: travelbrands Raises Nearly $650,000 for SickKids at 11th Annual Golf Classic
by John KirkCanada’s travel industry once again showed just how generous it can be, as the 11th Annual TravelBrands Charity Golf Classic raised close to $650,000 for SickKids Foundation.
Travel Market Report Canada had the pleasure of joining over 145 golfers from across the industry at Eagles Nest Golf Club, just north of Toronto, for a day of golf, networking and fundraising in support of the Labatt Family Heart Centre at SickKids.
This year’s total represents another significant milestone for the event. After raising a then-record $620,887 in 2025, TravelBrands and its industry partners surpassed that mark in 2026, setting a new fundraising record for the second consecutive year.
The day brought together travel advisors, suppliers, partners and industry leaders from across Canada, demonstrating once again what the travel community can accomplish when it comes together for an important cause.
With a full field and close to $650,000 raised, the 11th annual tournament was an overwhelming success and another remarkable chapter in TravelBrands’ longstanding support of SickKids.
