New Globus Choice Excursions Let Clients Choose Their Own Adventure
by Bruce Parkinson
Food tasting in Tuscany on a Globus Choice Excursion.
In what it calls “a major leap forward” for the touring style of travel, Globus has announced the launch of Globus Choice Excursions.
On nearly 80% of itineraries across Europe and North America, travellers can now turn a traditional tour day into a choose-your-own adventure experience, with included options ranging from food tours and bike rides to cultural deep-dives and scenic cruises.
“Globus Choice Excursions are a bold new chapter in guided travel,” said Steve Born, chief marketing officer for the Globus family of brands.
“Research is pointing to flexibility to choose from included excursions as a major driver for the next generation of tour travellers. By giving guests more freedom and personalization than ever – we’re inviting more travellers to discover the benefits of touring – from ease and VIP access to ‘wow” moments on tap.”

Sample Globus Choice Excursions include:
- Douro River Cruise OR Porto tasting at Sandeman Cellars
- Aperitivo stroll in Florence OR Taste of Tuscany food tour
- Golden Gate bike ride OR Little Italy tasting tour in San Francisco
- Unicum tasting in Budapest OR Thermal spa soak at Széchenyi Baths
In addition to NEW Choice Excursions, Globus offers multiple touring styles to give choice to a wide range of travellers. Whether guests want the ease of a Classic tour, the intimacy of a Small Group Discovery, the flexibility of an Independent City Stay or the unique rhythm of an Undiscovered itinerary, Globus says it delivers freedom and fun – tailored to them.
“With Globus, travellers can choose their experience – without the stress of planning,” added Born. “It’s guided travel that flexes around our guests.”Travel advisors are invited to log into the Travel Advisor Portal for details.





