Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

New Globus Choice Excursions Let Clients Choose Their Own Adventure

by Bruce Parkinson  September 10, 2025
New Globus Choice Excursions Let Clients Choose Their Own Adventure

Food tasting in Tuscany on a Globus Choice Excursion.

In what it calls “a major leap forward” for the touring style of travel, Globus has announced the launch of Globus Choice Excursions. 

On nearly 80% of itineraries across Europe and North America, travellers can now turn a traditional tour day into a choose-your-own adventure experience, with included options ranging from food tours and bike rides to cultural deep-dives and scenic cruises.

“Globus Choice Excursions are a bold new chapter in guided travel,” said Steve Born, chief marketing officer for the Globus family of brands. 

“Research is pointing to flexibility to choose from included excursions as a major driver for the next generation of tour travellers. By giving guests more freedom and personalization than ever – we’re inviting more travellers to discover the benefits of touring – from ease and VIP access to ‘wow” moments on tap.”

Sample Globus Choice Excursions include:

  • Douro River Cruise OR Porto tasting at Sandeman Cellars
  • Aperitivo stroll in Florence OR Taste of Tuscany food tour
  • Golden Gate bike ride OR Little Italy tasting tour in San Francisco
  • Unicum tasting in Budapest OR Thermal spa soak at Széchenyi Baths

In addition to NEW Choice Excursions, Globus offers multiple touring styles to give choice to a wide range of travellers. Whether guests want the ease of a Classic tour, the intimacy of a Small Group Discovery, the flexibility of an Independent City Stay or the unique rhythm of an Undiscovered itinerary, Globus says it delivers freedom and fun – tailored to them.

“With Globus, travellers can choose their experience – without the stress of planning,” added Born. “It’s guided travel that flexes around our guests.”Travel advisors are invited to log into the Travel Advisor Portal for details.

  
  
Related Articles
New Globus Study Finds 74% of Gen X Prefers Guided Travel
Globus Unveils Record 590 Vacations for 2026
Globus Family of Brands Flash Sale on Avalon and Touring Products
Globus Unveils 3 New Small Group Tours in Europe
Globus élargit ses circuits Découvertes en petits groupes pour 2026
Globus Adds Three Europe Itineraries for Small Groups
Globus propose désormais des options à la carte sur 80% de ses itinéraires
Globus Launches Choice Excursions: More Flexibility for Guided Travel
Pourquoi les conseillers troquent-ils le FIT contre le voyage organisé?

MOST VIEWED

  1. Air Canada Cuts Hundreds of Management Positions 
  2. Founder of Flair Airlines Investor Charged in US$500 Million Fraud
  3. Portugal’s First Post-Pandemic Roadshow Celebrates Soaring Canadian Visitor Numbers
  4. Jamaica Braces as Hurricane Melissa Roars to Category 5
  5. Air Canada’s Toronto Hub Continues Expansion with Return of Shanghai, Budapest in 2026
  6. ACTA’s Accessibility Advisor Directory: A Step Forward But a Long Way to Go


Top Stories
G Adventures’ Top Trending Travel Destinations for 2026 Are More About the ‘Why’ Than the ‘Where’
G Adventures’ Top Trending Travel Destinations for 2026 Are More About the ‘Why’ Than the ‘Where’

Building on the company’s new “Travel Your Heart Out,” the list encourages travellers to think about “why” they travel vs “where.”

Travel Market Report Canada on Location: Air Canada Vacations’ 50th Celebration Kicks Off in Cancun
Travel Market Report Canada on Location: Air Canada Vacations’ 50th Celebration Kicks Off in Cancun

Travel Market Report Canada is on scene for ACV’s 50th Anniversary bash in Cancun.

Travel Market Report Canada on Location: A G Adventures Fam to Southern Thailand
Travel Market Report Canada on Location: A G Adventures Fam to Southern Thailand

Travel Market Report Canada is accompanying a G Adventures familiarization trip to southern Thailand.

Explore Worldwide Announce New North Africa Tour Departures for 2027 Solar Eclipse
Explore Worldwide Announce New North Africa Tour Departures for 2027 Solar Eclipse

On August 2, 2027, the total solar eclipse will pass through one of the sunniest regions on earth, with nearly five minutes of totality, making it one of the most watchable eclipses in decades. 

Kensington Appoints Two to Senior Marketing Team
Kensington Appoints Two to Senior Marketing Team

Kensington Tours has appointed Jacqueline Grossman as Vice President, Partnership Marketing, and Daniel Shanahan as Director, Partnership Marketing.

TTC Tour Brands Gives Advisors Exclusive Access to its 2025 Holiday Travel Sale
TTC Tour Brands Gives Advisors Exclusive Access to its 2025 Holiday Travel Sale

Running November 3 to December 4, 2025, the company says the early access to the sale is in appreciation of the travel trade community.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences