Air Canada Vacations Veteran Dianne Pedroso Takes on New Group Sales Role
by Bruce Parkinson
Dianne Pedroso has taken on a national group sales role with ACV.
A familiar face at Air Canada Vacations for nearly three decades, Dianne Pedroso will step into a newly created national role focused on group sales.
In this expanded capacity, Pedroso will represent Group Sales at a national level and play a pivotal role in supporting and empowering travel advisors as they build and grow their group business with the operator.
This role marks a first for Air Canada Vacations and reflects the importance of group travel within the company’s broader growth strategy. By elevating group sales support nationally, the company says it aims to provide enhanced expertise, consistency, and hands-on guidance to advisors navigating the complexities and opportunities of group travel.
“Dianne’s experience, credibility, and deep understanding of the travel advisor community make her the ideal person to step into this new national role,” said Erminia Gallina, Director of Sales at Air Canada Vacations.
“Her passion for group travel, combined with nearly three decades at Air Canada Vacations, will be a tremendous asset as we continue to support advisors in building successful and profitable group business across the country.”
As Pedroso transitions into her new national role, Air Canada Vacations will begin the process of identifying a replacement for her current territory.
“Air Canada Vacations remains committed to evolving its sales structure to better meet the needs of its advisor partners and to investing in people, processes, and expertise that help advisors succeed,” the company said in a press release.
