Just You Launches New Booking Platform for Advisors and “Purple November” Sale
by Marsha Mowers
G Touring, the company behind the escorted touring brand Just You, has announced the launch of a new online booking platform for its travel agent partners and a “Purple November” sale offering savings of up to $400 CDN.
The announcement was made during an exclusive event at World Travel Market, where G Touring celebrated several major milestones for 2025 — including standout sales growth across global and Canadian markets.
From August 2024 to July 2025, Global trade sales are up 18%, while Canadian trade sales have surged 104%, underscoring the brand’s growing popularity among Canadian travellers.
Meg Murgatroyd, Head of Trade Sales, North America, said: “Providing an online booking option for our agent partners has been a key priority. We’ve listened carefully to feedback from the trade and are delighted to deliver a solution that makes it easier than ever for agents to sell and manage our tours.”
The new system, powered by the Sherpa platform also used by G Adventures, enables agents to seamlessly make and amend bookings, hold options, update guest details, and manage key aspects of their clients’ tours. The launch marks a major step in Just You’s continued investment in the trade and comes directly in response to feedback from agent partners.
This year, Just You also introduced a series of new initiatives designed to enhance the solo travel experience. Among them is the ‘Max 20’ concept, which limits select escorted tours to a maximum of 20 guests for a more intimate, personalized journey.
The operator has also expanded its collection of itineraries, adding new tours such as Baltic Treasures, Chile, Argentina & Brazil, and Uzbekistan.
Just You has also launched a limited-time sale, with savings of up to $400 CDN on select departures. The campaign, available until November 30, 2025, offers discounts across 200 European and worldwide tours departing in 2026 and 2027.
“The solo travel trend continues to grow exponentially in North America, and we are thrilled to make these incredible adventures even more accessible this holiday season. By launching Purple November, we’re giving our agents a powerful, extended sales window with savings up to C$400 per booking,” Murgatroyd told Travel Market Report Canada. “This is the ideal moment to book a holiday where every detail is covered, ensuring your client experiences the joy and freedom of sharing their adventure with people just like them.”
All itineraries include daily breakfast and many other meals, accommodation – with a guaranteed twin or double room of their own for every guest – plus an expert Just You holiday director.
For more information, visit www.justyou.com
