What’s Happening in the Travel Trade: Distribution Outlook 2025

The latest TMR Distribution Outlook 2025, sponsored by BranchUp, is now available – just in time for the new year.

The new report offers a snapshot of the travel trade industry in a straightforward, easy-to-digest format. The data was collected from 744 travel advisors in the U.S. and Canada, and provides insight into the most important trends, innovations, and challenges shaping the industry.  

TMR’s Distribution Outlook 2025 examines key data for the travel trade, such as what destinations are in demand, how leads are being generated, what client segments are growing, which tools and training advisors prefer, and much more. 

New this year, the TMR Distribution Outlook also explores additional data points on the nuances within the retail travel space, including statistics on how many ICs self-identify as agency owners, and what factors advisors consider when choosing a host agency or consortium.

TMR’s new Outlook highlights recent shifts in the industry, which travel advisors can use to prepare for 2025 bookings, and suppliers and destinations can use to better support the trade. 

For more industry insight, check out TMR’s other outlooks and white papers, which can all be accessed on TMR’s Training homepage.