Ensemble Announces 4th Consecutive Year of Profit-Sharing on Eve of Conference
by Bruce Parkinson
Ensemble is preparing for its annual Horizons conference set for next week in Las Vegas.
Four years after its acquisition and brand transformation, Ensemble reports continued strong momentum across its network, with overall sales increasing 11% year over year. The consortium says growth has been driven by double digit gains in cruise and tour and the growth pattern is consistent across both Canada and the U.S.
As a result, Ensemble members will enjoy a fourth-consecutive year of profit-sharing. As the organization prepares to assemble for its annual Horizons event at Resorts World Las Vegas from May 4–6, the organization says the profit-sharing milestone reflects a sustained focus on member profitability and a business model designed to deliver measurable financial outcomes.
Having committed to member profit sharing from the initial acquisition nearly four years ago, Ensemble says it has prioritized clarity and consistency in how earnings are structured and distributed across its network.
“Profitability has to be more than a concept, it has to be something members can clearly see and plan around,” said Ensemble president Michael Johnson.
“We’ve taken a transparent approach, ensuring our members understand not only how much they can earn, but when they can expect those payments. That level of visibility remains unique in this space and allows them to run more confident, more strategic businesses.”

Over the past year, more than 50 new agencies have joined Ensemble, with growth driven largely by referrals and existing members. At the same time, Ensemble has continued to expand its partner ecosystem, adding approximately 120 new preferred partners over the past year.
The organization says its tiered partner model is designed to help advisors make more informed decisions about where to place business in order to maximize client experience and financial return.
“Not all partnerships deliver the same value and being intentional about that has never been more important,” said Daniel Finkel, SVP of Partner Relations.
“As we’ve expanded our preferred partner network, the focus has been on adding partners that bring differentiated offerings helping position us as a leader in cruise and sun and sand, while strengthening programs like Ensemble Exclusives and our Hotel-to-Port transfer amenity. It’s not just about adding more partners, it’s about aligning with where the industry is going and delivering stronger outcomes for our members and their clients.”





