MasterAdvisor 108: Five Ways AI Can Save Your Marketing

by Daniel McCarthy July 25, 2025

Artificial Intelligence isn’t going anywhere, and while it’s natural to have concerns, tools like ChatGPT are already helping advisors work smarter. From writing copy to and repurposing content, AI is proving to be the virtual assistant you didn’t know you needed.

Rita Perez, Founder of Take the Helm, LLC, joined TMR’s MasterAdvisor series for a hands-on episode on how advisors can use AI tools in their day-to-day marketing.

Tools Mentioned:

Top Stories

Too Much Information: Why Clarity Is The Travel Advisor’s New Superpower

The travel advisor of the future doesn’t win by knowing more than the internet. They win by making sense of it.

New Collette University Module Helps Advisors Match Clients & Travel Styles

The new training provides practical guidance on identifying whether your client is best suited for a premium guided tour or an FIT experience.

Experimental to Essential: How AI Is Changing the Travel Advisor’s Job

Artificial intelligence has moved quickly from novelty to practical business tool for travel advisors. Agentic AI promises to accelerate the transformation.

Goway Survey Reveals ‘Confessions of a Travel Advisor’

The tailor-made travel specialist decided to ask the travel advisor community what it’s really like on the job today.

Sandals & Beaches Showcase Group & MICE Capabilities at Toronto Event

The evening was designed to showcase and promote the resort chain’s group offerings, with a particular focus on its MICE capabilities.

TRAVELSAVERS’ Nicole Mazza: As AI Grows, So Does Advisor Value

TRAVELSAVERS’ Nicole Mazza told Travel Market 2026 attendees that AI, changing consumers and an historic wealth transfer will increase opportunities for trusted advisors.