Azamara Cruises Launches 2026 Travel Advisor Celebration
by Dori Saltzman
Photo: Azamara Cruises
Azamara Cruises unveiled its 2026 Travel Advisor Celebration, a two-month initiative running from Sept. 1, 2026. The celebration features new incentives, double Group Amenity Points, an Asia-focused Azamara World Academy chapter, and a cruise giveaway.
“At Azamara Cruises, we know that our travel advisors are much more than partners; they are an essential part of our community and an important part of our success,” said Dondra Ritzenthaler, CEO of Azamara Cruises. “The 2026 Travel Advisor Celebration is our way of recognizing the passion and expertise they bring to every client interaction while giving them meaningful opportunities to grow their business. From our new ‘Asia Unlocked’ Azamara World Academy chapter to enhanced incentives, we’re investing in the tools and experiences that help advisors confidently sell the destinations and immersive experiences that make Azamara unique.”
Throughout the two-month celebration, advisors will have multiple opportunities to earn rewards and engage with Azamara, including:
· A Chance to Win a Free Azamara Cruise: Advisors who book any Asia or Alaska cruise will be entered into a drawing to win a free Azamara cruise.
· Double Group Amenity Points: Advisors will earn Double Group Amenity Points on select 2027-28 new affinity groups booked during the celebration period.
· Weekly Giveaways: Azamara’s Travel Partner Alliance Facebook page will feature weekly giveaway questions throughout September and October. Be sure to attend the exclusive educational webinars to help your chances of winning.
· Exclusive Educational Webinars: Azamara will host a series of trade webinars spotlighting South Korea, Hong Kong, Japan, and Singapore, giving advisors additional insights into selling the region and Azamara’s destination-focused experiences.
Asia Unlocked World Academy Chapter
As part of the celebration, Azamara is introducing “Asia Unlocked: Your Guide to Selling the World’s Most Captivating Region,” a new chapter of the Azamara World Academy. The chapter provides advisors with an in-depth look at Azamara’s Asia itineraries and immersive experiences, giving them the tools and insights to confidently showcase the region to their clients. The first 100 advisors to graduate from the Asia Unlocked chapter will receive a commemorative pin and letter.
Graduates will also earn $100 in Bonus Commission on new FIT bookings, while advisors who complete every chapter of the Azamara World Academy can earn up to $500 in Bonus Commissions and 17 CLIA credits.





