Azamara Cruises Launches Training Module for RezA Global Reservation Program

Azamara Cruises has launched a new module within its Azamara World Academy (AWA) covering everything advisors need to know about RezA, its global reservation platform.

“RezA – The Power Behind Confident Booking” provides advisors with comprehensive training on the platform’s full capabilities, from searching sailings and understanding fare types to creating and managing bookings, processing payments and deposits, coordinating group reservations and special services, and maintaining guest profiles for faster, more personalized repeat bookings.

The training also highlights the platform’s revenue-generating opportunities, enabling advisors to seamlessly book value-added experiences such as ground transfers, pre- and post-cruise hotel stays, and land packages.

Additionally, advisors can reserve a range of onboard enhancements directly through RezA, including specialty dining, premium beverage packages, internet access, spa treatments, and shore excursions.

Because RezA recognizes advisors at the booking level, the platform delivers clear performance visibility, fewer processing errors, and enhanced customer continuity that routes returning guests back to their original advisor. The result is accurate credit, better insights, smoother operations, and stronger advisor relationships.

“Travel advisors have always been an essential part of Azamara’s success, and investing in their growth remains one of our highest priorities,” said Dondra Ritzenthaler, CEO of Azamara Cruises. “The launch of the RezA chapter within Azamara World Academy reflects our ongoing commitment to listening, learning, and delivering the resources our advisor partners need to succeed. When advisors feel confident using our tools, they’re able to create more seamless, personalized experiences for their clients while growing their own businesses, and that’s a win for everyone.”