Azamara Cruises Partners with Premier Golf for 23 Golf-Themed Sailings

Azamara Cruises has partnered with Premier Golf, a leading provider of luxury golf travel experiences, to provide curated golf experiences across Europe, Asia, the Americas, Australia, and New Zealand starting in 2028.

In total the partnership will result in 23 sailings designed for golf enthusiasts, PGA Professionals, golf clubs, and affinity groups, the new program combines Azamara’s destination-rich itineraries with Premier Golf’s expertise in creating exceptional golf experiences. Guests will enjoy access to renowned courses, dedicated golf-focused programming onboard, and optional pre- and post-cruise golf resort stays.

On select Azamara Golf Cruises, some of the best golf courses in the world will be available to play through the packages curated by Premier Golf, including Seven Mile Beach GC in Tasmania, Cabot Bordeaux GC in France, New South Wales GC in Australia, Valderrama in Spain, Tokyo GC in Japan, Royal Portrush in Northern Ireland, Kingsbarns in Scotland, and Old Head of Kinsale in Ireland.

“Golf and travel have always shared a spirit of discovery, and this partnership brings those passions together in a way that perfectly complements Azamara’s approach to exploration,” said Dondra Ritzenthaler, CEO of Azamara. “Working with Premier Golf allows us to offer guests unique access to some of the world’s most celebrated golf destinations while enjoying the comfort of our intimate ships, longer stays in port, and deeper connections to the places we visit.”

Each sailing will feature an onboard PGA Professional along with a variety of golf-themed activities and social events, including:

• Golfer welcome and farewell celebrations
• Golf-focused lectures, talks, and educational sessions
• Social gatherings designed to connect guests who share a passion for the game
• Curated golf experiences ashore
• Optional pre- and post-cruise resort golf packages

As part of the partnership, travel advisors will earn 10% commission from Premier Golf on the value of their client’s golf package.  Azamara and Premier Golf will also launch a dedicated Premier Golf chapter within the Azamara World Academy, providing travel advisors with specialized training, resources, and tools to confidently promote and sell golf-focused cruise vacations.

“At Premier Golf, we have always believed that the world’s greatest golf experiences deserve more than a few hours ashore—and in Azamara Cruises we have found a cruise partner who shares that philosophy entirely,” said Jason Vallee, COOO, Premier Golf.  “Their extended port times give our guests the opportunity to truly immerse themselves in the destinations we have spent decades curating, from the fairways of Western Europe to the courses of Asia and beyond. Our program will take our guests to places no golf travel program has reached in quite this way before. For the travel advisors who have supported Premier Golf throughout our history, this partnership opens up a compelling new product that we are confident their clients will love.”

Additional details, sailing information, and bookings will open in the coming months.