Azamara Cruises Names Lisa Kauffman as Chief Marketing Officer

Azamara Cruises has appointed Lisa Kauffman as its new chief marketing officer.

Kauffman joins the small-ship cruise line with a dynamic background in executive leadership, driving global sales in the tourism and hospitality sectors.

In her most recent role, Kauffman served as chief marketing and experience officer at Starboard Group, a vacation retailer, and previously held roles at the companies Perry Ellis International, Celebrity Cruises, Macy’s Florida, and The Walt Disney Company.

In her new role with Azamara Cruises, Kauffman will oversee marketing and communications, including e-commerce, product, trade, brand, social engagement, media, public relations, guest loyalty and internal communications.

“We are delighted to welcome Lisa Kauffman to the Azamara family,” said Dondra Ritzenthaler, CEO of Azamara Cruises. “Lisa’s extensive expertise in strategic marketing and travel perfectly complements our mission to create immersive, culturally rich experiences that forge deeper, more meaningful connections between our guests and the destinations we visit.”

In a statement, Kauffman said she is “honored” to join the destination-first cruise line, Azamara: “This is an exciting time for the company, and I look forward to working with the talented team to elevate our brand, deepen our connection with guests, and inspire even more travelers to explore the world with Azamara.”