Carnival Cruise Line Unveils This Summer’s Road Show Events
by Dori Saltzman /Carnival Cruise Line has lifted the curtain on this year’s road show: Your Peek at Paradise. During the five-event series, advisors will get an exclusive look at Celebration Key – and earn the chance the win an early-access trip to the private Bahamian destination.
“This seemed like a great opportunity to build our summer program around Celebration Key, which will be a great destination so we want to give our travel advisors a taste of what’s to come and get them excited about it,” said Adolfo Perez, senior vice president of global sales and trade marketing at Carnival. “Travel advisors are the reason we are where we are right now. Carnival, and the entire cruise industry overall, wouldn’t be the business we know and love today if it weren’t for our travel advisor partners.”
The series kicks off in Miami on June 8. At each event, advisors will get to hear from Carnival’s leadership team about the cruise port’s vision, design, and development. Advisors will also experience a “taste” of the fun that awaits on Celebration Key including performances from a Bahamian Junkanoo band, as well experiences inspired by the five Celebration Key portals.
“Advisors will definitely be getting special insights,” Perez added. “They’re going to hear from some of my colleagues who are closest to this project. Our CMO Amy Martin Ziegenfuss will attend some of our events and senior director of brand experience and product development, Glenn Aprile, will attend some as well. Hearing directly from our team will give agents really unique context and perspective.”
Each roadshow event is presented in association with The Bahamas Ministry of Tourism, and at each event advisors will have the opportunity to support Carnival’s charitable partner St. Jude Children’s Research Hospital. Carnival will gift commemorative Travel Agents Rock t-shirts for donations of $25 or more.
Additionally, each attendee will receive a “Golden Key” for a chance to win an early access trip to the Celebration Key before it opens to the public. Ten grand prize winners will be announced throughout the summer, along with an additional 15 first prize winners who will each receive a $500 Carnival gift card.
The series is open to all travel advisors are the U.S., Canada, and Puerto Rico. (Residents of Quebec are excluded from the sweepstakes.)
This year’s Your Peek at Paradise dates are:
- June 8 (Miami)
- July 13 (Baltimore)
- August 17 (Atlanta)
- September 14 (Chicago)
- September 14 (Virtual)
Advisors can register via GoCCL.com. Registration is on a first-come, first-served basis.