Crystal Launches Co-Branded Microsites with Approach Guides

Crystal is the latest cruise line to partner with Approach Guides to offer travel advisors complimentary, co-branded digital “content experiences.”

The ready-to-use digital marketing pages feature Crystal’s itineraries, destinations, and exclusive offers. Each piece of content is paired with a personalized, co-branded website with all of the calls to action directed specifically to the advisor or agency sharing the pages.

To support adoption and maximize advisor success, Crystal is co-hosting an advisor webinar on May 21 to offer hands-on demos of the platform. Participants will hear directly from Matias Lira, Crystal’s senior vice president, trade sales Americas and Approach Guides founder Jennifer Raezer.

“Today’s luxury traveler expects inspiration and immediacy, and our advisors need technology that deliver both,” Lira said. “Working with Approach Guides provides our travel partners an elegant, intuitive way to market Crystal, combining beautiful storytelling with powerful lead generation. It’s a meaningful step forward in how we support advisor success and help them grow their business.”

Crystal is offering agency-level integration options, allowing host agencies to co-brand Crystal content directly from their intranet systems. This ensures advisors can access and distribute marketing materials within their existing workflows, with minimal setup required. 

Advisors can explore the new platform and begin creating their own co-branded content by visiting: inspires.to/crystal.