Roam by Tauck Partners with Approach Guides

Roam by Tauck has announced a partnership with Approach Guides to provide travel advisors with personalized, co-brandable marketing content and a fully co-branded version of the Roam by Tauck website.

Revealed back in August 2025, Roam by Tauck was created specifically for travelers in their 40s and 50s. The brand offers small group experiences that blend flexibility, active adventure, and exclusive access. The collection is Tauck’s first new brand in more than a decade.

The new co-branding partnership with Approach Guides aims to support travel advisor sales. Approach Guides is a marketing platform for professional, up-to-date materials. This includes instant access to marketing content, availability, and pricing.

With the Roam by Tauck partnership, advisors can market Roam by Tauck through personalized digital pages that combine itinerary information with real-time pricing and availability. Designed to encourage direct inquiries, the mobile-friendly pages prominently feature the advisor’s branding and booking information.

“Roam by Tauck reaches travelers in their 40s and 50s, a vital, growing market for advisors looking to build their business with the leader in guided travel,” said Jennifer Raezer, co-founder and chief marketing officer of Approach Guides. “Tauck is making that easy, giving advisors technology that supports every stage of the sale, from introducing the Roam by Tauck brand to finalizing specific itineraries, dates and pricing.”

Travel advisors can access the material now, with no login required, at inspires.to/roam. 

“This is Tauck’s first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning,” said Steven Spivak, Tauck’s vice president of global sales and reservations. “Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking.”