Approach Guides Adds Instagram Sharing Capability

Approach Guides has added Instagram sharing to its platform, enabling travel advisors to instantly publish co-branded supplier content to Instagram Stories and drive followers directly to their personalized landing pages.

Additionally, rather than creating content from scratch, advisors can share professionally designed supplier content to Instagram in seconds, turning social engagement into private leads and measurable sales opportunities.

“Our supplier partners have already invested in creating beautiful marketing content,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “Now advisors can instantly share that content to Instagram and guide interested travelers back to personalized landing pages that keep the advisor at the center of every conversation, while generating private leads that help grow their business.”

The new Instagram sharing capability enables advisors to drive their clients to personalized co-branded landing pages that keep them within their own ecosystem, generating leads directly from the social media platform.

The launch also includes a curated collection of Instagram-ready content from dozens of leading travel brands, giving advisors immediate access to destination inspiration, itineraries and travel experiences designed to capture attention and spark client conversations.

To help advisors get started, Approach Guides has provided an on-demand webinar during which Raezer walks through best practices for using Instagram to generate more client inquiries and build a simple, repeatable marketing workflow. Advisors can also explore the new Instagram Collection, featuring Instagram-ready content from leading cruise lines, tour operators, hotels and luxury travel brands.