Holland America Takes Over “Wheel of Fortune”

“Wheel of Fortune” fans this week will be getting a special nautical-themed version of the long-running game show.  

Holland America Line has partnered with “Wheel of Fortune” to launch a “first-of-its-kind media integration” airing from Jan. 13 to 17, 2025 for Cruise Week. 

The “Wheel of Fortune” Cruise Week episodes will focus on a different destination each day, with several seven-night itineraries up for grabs:

• Monday, January 13: Alaska
• Tuesday, January 14: Mediterranean
• Wednesday, January 15: Canada & New England
• Thursday, January 16: Northern Europe
• Friday, January 17: Caribbean

During Cruise Week, the “Wheel of Fortune” set will be transformed to a nautical theme, with HAL branding throughout. Although the game show has featured cruise prizes previously, this is the first time a single cruise line will be featured for the entire week.

Guests at home can join in on the fun as well: From now until Jan. 20, 2025, HAL is running a “Start Your Journey” promotion. Travelers can take advantage of $25 deposits on select summer 2025 through spring 2026 cruises, as well as balcony upgrades, bonus amenities, reduced deposits, and more.

“As a company that has been sailing for more than 150 years, we continue to innovate ways that meaningfully reach our guests,” said Kacy Cole, chief marketing officer at Holland America Line. “By creating our own Cruise Week and partnering with a celebrated show like ‘Wheel of Fortune,’ our sponsorship allows us to connect with a captivated audience who are both avid Holland America Line cruisers and new to our brand. We look forward to showcasing our global destinations on one of the most iconic wheels in the world.”