HX Expeditions Joins ASTA as ‘Proud Partner’

HX Expeditions will join the American Society of Travel Advisors as a “Proud Partner” in 2027, affirming its support of travel advisors.  

According to ASTA, the Proud Partner program is designed to elevate client experiences, strengthen the relationship between suppliers and advisors, while supporting continued growth for the supplier. Together, ASTA and HX Expeditions will expand access to unique travel opportunities, strategic resources, and cruise industry insights for members of ASTA.

“At HX, we pride ourselves in the legacy of 130 years of taking guests to the most extraordinary and remote locations on the planet and travel advisors are the reason so many guests trust us to do it,” said Steve Smotrys, managing director and senior vice president, Americas Commercial, HX Expeditions. “Becoming an ASTA Proud Partner is a clear commitment to the advisor community across the Americas, giving them the training, tools and access they need to sell expedition travel with confidence. Expedition is growing, and we want to help advisors lead that growth,” Smotrys continued.

The relationship will support the development of targeted travel strategies across the segment. The partnership also creates new opportunities to engage with a growing community of adventure travel specialists seeking to expand their expertise within the broader travel industry.

For ASTA, the partnership enhances visibility among top-performing adventure travel advisors who are actively engaged in expedition cruise sales but may not yet be part of the ASTA network. HX Expeditions’ participation builds on ASTA’s work to expand travel advisor access to the experiences and suppliers leading new industry trends.

“As we look ahead to 2027, we are excited to welcome HX Expeditions into the fold of ASTA Proud Partners. This partnership opens the door for so many new and exciting opportunities that we cannot wait to share with our members,” said Sarah Little, senior vice president of business development for ASTA.

With the support of HX Expeditions, ASTA members will benefit from additional supplier support, deeper engagement opportunities and increased visibility within the expedition cruise sector.