Margaritaville at Sea Names SVP, Sales & Partner Relations

Travel industry veteran Frank Belzer is joining Margaritaville at Sea as its new senior vice president of sales and partner relations. His focus will be on expanding partnerships with travel advisors.

“With the addition of our second ship, the Islander, offering longer itineraries and news ports of call, we’re preparing to expand our reach by engaging trade partners, which will be very important associates to our business mix,” said Christopher Ivy, CEO of Margaritaville at Sea.

Belzer and his team are currently developing trade industry programs and options with an anticipated introduction and implementation in the first quarter of 2024.

Having spent more than 15 years in the tourism industry, Belzer brings extensive international marketing, business development, and sales leadership to the role. He was most recently chief sales and marketing officer for ICON Park in Orlando, a multi-acre visitor complex with five attractions and 15 major restaurant venues. Prior to that, he was senior vice president, international sales and marketing for Universal Parks & Resorts.

“Throughout my career, I have focused on building effective, long-term relationships with travel advisors, with the passionate belief that a better understanding of consumer needs and mindsets is a strategic priority that improves every aspect of the sales and marketing process,” said Belzer. “That belief will guide our efforts with the trade industry as well, as we begin exploring new sales channels with travel advisors to bring the Margaritaville at Sea experience to a broader audience.”