Scenic Appoints New Groups Director

Scenic has appointed cruise industry veteran Lisa Auguste as its new groups director for North America. She will be responsible for establishing a cohesive Groups Department for North America for all of Scenic’s brands including Emerald Cruises and Scenic Luxury Cruises & Tours.

Auguste comes to Scenic with a wealth of cruise experience, much of it in the arena of groups, having worked at Oceania Cruises, Regent Seven Seas Cruises, Atlas Ocean Voyages, Seabourn, Celebrity, Swan Hellenic, Cunard and Commodore Cruises.

“My love is groups and developing long-term relationships with travel partners,” Auguste said. “I look to build upon Scenic Group brands’ existing strengths by bringing more awareness and simplicity to the group program and make it more user friendly and profitable for travel advisors.”