Scenic Group Thanks Advisors After Record 2024 Canadian Sales
by Bruce Parkinson
Luxury river and ocean cruise operator Scenic Group has announced a record-breaking close to 2024, fueled by sales milestones and a growing list of accolades for its Scenic Luxury Cruises & Tours and Emerald Cruises brands.
“2024 was an exceptional year for Scenic Group Canada,” said Lisa McCaskill, VP, Sales & Marketing. “From an increase in passenger sailings to achieving impressive results during our Black Friday promotions, these achievements highlight the dedication of our team and the continued support of our valued guests. We are excited to celebrate these successes and look ahead to an even more impactful 2025.”
The company stressed the importance of travel advisors as “essential connectors” in the travel industry.
“The dedication and partnership of Canadian travel agents and advisors are critical to Scenic Group’s achievements and deserve our deepest appreciation,” says Juna Ueda, General Manager, Sales at Scenic Luxury Cruises & Tours, Canada.
“Their commitment, expertise, and passion have been instrumental in helping Canadian travellers create unforgettable adventures and moments. We deeply value their contributions and look forward to continuing to grow together in 2025.”
Sales Highlights:
Scenic Group’s 2024 sales delivered record-shattering results, including:
- Canada: 10% increase in passengers that sailed in 2024 and a 23% increase in guests that booked a cruise in 2024.
- The 2024 Black Friday Week was the best sales week in the company’s history, as Canadian net bookings soared by an extraordinary 81% over the previous year.
- November 2024: Achieved the title of best month in Scenic Group’s history, reflecting continuing demand for premium travel experiences.
Awards and Industry Accolades:
The Scenic and Emerald Cruises brands continued their award-winning streak in 2024, collecting notable distinctions, including Condé Nast Traveler Readers’ Choice Awards for Top River Cruise Line (Scenic Luxury Cruises & Tours), Top Expedition Cruise Line (Scenic Luxury Cruises & Tours) and Top Ocean Ship, Small Ship Category (Emerald Cruises).
Among a long list of other awards, Scenic Luxury Cruises & Tours was named Best River Cruise Line by Business Traveller.
As Scenic Group enters 2025, exciting developments include the upcoming launch of Emerald Kaia and Emerald Astra alongside refreshed itineraries and expanded destination offerings across both river and ocean voyages.
“As we move forward, we’re unveiling refined experiences across both of our brands, ensuring every guest enjoys a seamless blend of contemporary sophistication and intimate luxury,” McCaskill added.
