Seabourn Introduces Enhanced Groups Program

Seabourn is introducing an “Enhanced Groups Program,” designed to help advisors grow their business with a simplified group booking process.

The enhanced program introduces a revamped Tour Conductor Credit, offers shipboard credits or bonus commissions for bookings, eliminates the need for deposits for smaller group allotments, and increases group capacity. 

“Seabourn has a long history of delivering incredible groups, incentives, and charter experiences, and this new program underscores our dedication to consistently refining and enriching the group booking process for travel advisors,” said Steve Smotrys, Seabourn’s vice president of sales and trade relations.

Effective for all groups for voyages sailing fall 2025 and beyond, the program offers the following benefits:

• Book nine full fare guests, and the 10th guest sails at a reduced rate;
• Renewed focus on – and expansion of – Accelerated Tier sailings, which allows bookings of seven full fare guests with the eighth guest sailing at a reduced fare;
• New simplified Tour Conductor Credit calculation for the reduced fare guest is the weighted average of all fares paid within the group.

The new program also gives travel advisors the flexibility to choose between a shipboard credit (up to $500 per suite) for the group or a bonus commission (up to 5%) for themselves.

Other group program benefits include:

• Seabourn Moments Group Events – Advisors may request groups receive a private cocktail party, including a visit from a Seabourn officer to welcome the group;
• For groups of up to 10 suites, no deposit is required to hold an allocation of suites. For groups of 11 or more suites, a refundable deposit per suite will be required;
• Advisors will be able to hold more suite allotments to accommodate larger groups with Seabourn directly in the online portal without any forms or approvals needed.

Travel advisors can reach Seabourn’s group department at seagroupsales@seabourn.com or by calling (800) 442-4448.