Aruba Video Promotional Series Tells Locals’ Stories
Aruba Tourism Authority (ATA) has launched a series of more than 40 videos via its social media platforms, featuring island locals talking about Aruba’s food, culture and landscape.
The “Local Shortcut” series introduces viewers to Sergio, who educates travelers about the variety of foods offered on Aruba. Deaxo reveals lesser-known beaches, swimming holes and places to visit, while Rosabelle escorts viewers to museums, local artists and crafters.
Aruba is currently promoting the videos on its Youtube, Facebook and Instagram platforms; they soon also will appear on in-room television channels at Aruba hotels and via in-flight entertainment with key airline partners.
Travel agents and travelers can view the videos at http://www.aruba.com/localshortcuts, and also enter to win one of three VIP trips to the island.
