Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

4 Great Land Tours for Movie Lovers

by Sarah Milner  October 28, 2024
New Zealand, North Island, Matamata, Hobbiton Village

Abercrombie & Kent’s “Wonders of New Zealand” includes a private tour of the iconic Hobbiton. Photo: Abercrombie & Kent

Movie magic is something special. The world looks more exciting, more spectacular, when blown up on the big screen. Whether it’s Peter Jackson capturing New Zealand’s lush green landscapes in his Lord of the Rings trilogy, or the Star Wars films transforming Tunisia’s troglodyte caves into an alien landscape, films highlight how diverse and wonderful our planet Earth really is.

And the best part: travelers can hop on a plane and experience many of these destinations firsthand! If you have cinephile clients interested in exploring abroad, here are some of the best movie-themed land tours being offered by travel advisor-friendly tour operators.

Abercrombie & Kent: Lord of the Rings Tours

Abercrombie & Kent Wonders of New Zealand tour.

Abercombie & Kent sets a high bar for Lord of the Rings tours. The luxury tour operator A&K has introduced a new Luxury Small Group Journey (LSGJ) “Wonders of New Zealand,” which includes an exclusive visit to Hobbiton, the Middle-Earth film location from Peter Jackson’s Lord of the Rings trilogy. Here, travelers will visit iconic sites like the Hobbit Holes, the Mill, and the gardens of The Shire.

The private Hobbiton experience is just one highlight of the 11-day trip, which also includes a Maori village visit, a behind-the-scenes look at one of Marlborough’s premier wineries and vineyards, and a whale-watching cruise.

Suzanne Teng, Director of Global Group Product told TMR the trip is “fascinating” even for guests who aren’t fans of J.R.R. Tolkien’s story.

“It’s so beautiful, and sometimes people just love the technical aspects of moviemaking. Sometimes they just liked the trivia, or they liked the storytelling,” Teng told TMR. “The facilitators can engage everybody.”

Avanti Destinations: Harry Potter Tours

Avanti Destinations offers eight Harry Potter movie-themed tours.

Avanti Destinations’ Harry Potter tours are very popular – so popular, in fact, that the Harry Potter tours at Warner Bros. Studios in London need to be booked well in advance. Fans of the iconic wizarding world have eight tours to choose from, including two private tours. Guests will visit filming locations for beloved story settings like Platform 9 3/4, Diagon Alley, the Ministry of Magic, Gringots Bank, and more.

Also popular: Avanti’s “Harry Potter Train,” aka the Jacobite Train in Scotland, which always draws a crowd and sells out months in advance.

Intrepid Travel: Lights, Camera, Action Tours

Intrepid Travel’s “Best of Morocco” trip includes a visit to Ouarzazate, where Gladiator II was filmed.

Intrepid Travel offers fans of the big (and small) screen multiple trips to live out their cinematic fantasies. In fact, the tour operator has a category dedicated to trips related to movies and TV shows: Lights, Camera, Action.

The land journeys in this category have a movie or TV-themed caspect, like a Forrest Gump component to Intrepid’s “Western USA National Parks Loop” trip or the Gladiator II content offered for its “Best of Morocco” itinerary.

Matt Berna, Intrepid’s president and managing director, the Americas, told TMR that Intrepid has “gone a bit further on some trips,” going beyond the basic film locations and studios tours. One such standout is the Star Wars-inspired content offered as part of Intrepid’s “Tunisia Expeditions” itinerary.

“We have a trip that visits the troglodyte caves, which were used to film Star Wars scenes,” Berna told TMR. “As part of the trip, [travelers] spend two nights staying over and sleeping in those caves, and visiting some of the other shop vendors and sites from movie sets in that area.”

Unforgettable Travel Company: Gladiator II Tour

Unforgettable Travel Company is launching a Gladiator II tour, “Gladiator’s Italy.” This seven-night private tour invites travelers to “follow in the footsteps of the gladiators,” and includes guided tours of Pompeii, the colosseum, and more. The basic package includes ordinary access, but after-hours access can be added for a premium.

A recent newcomer in the industry, UTC prides itself on hyper-personalized bespoke itineraries for luxury clients. This includes a customized welcome basket for travelers, filled with items based on their likes and preferences (pictured).

“We’re a small organization, so we a lot of touch points with our clients,” Graham Carter, chief commercial officer and co-founder of UTC, told TMR. “We understand our clients better.”

  
  
Related Articles
Audley Travel Joins Ensemble as Preferred FIT Partner
EF Go Ahead Tours Serves Up New Culinary Collection
Active England Launches B2B Brand Adventure by AE
Avanti Destinations & Queensland Tourism Launch Advisor Education Campaign
Collette Takes Over Wheel of Fortune for “Spin, Solve, & See the World” Week
Intrepid Travel Unveils $25k Incentive Program
Tauck Opens Bookings for 2027, Celebrates Safaris Milestone
Embracing Multi-Gen: How Family Travel Is Shaping the U.K. Tours Market
Intrepid Travel Opens 2026 FAM Applications
Inside CIE Tours’ Strategy: Expanding Carefully, Delivering Consistently

MOST VIEWED

  1. Winter Storm Fern: Massive January Storm Expected to Paralyze U.S. Travel This Weekend
  2. Hundreds of Flights Cancelled as Extreme Winter Weather Paralyzes Amsterdam Schiphol
  3. Flight Cancellations Hit 10,000 as Winter Storm Slams the Northeast
  4. Jamaica after Melissa: Post-Hurricane Resort Updates for Travel Advisors (part 2)
  5. U.S. State Department Reissues ‘Level 4: Do Not Travel’ Warning for Russia
  6. Delta Air Lines to Add Basic Business and First-Class Fares This Year


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Antigua and Barbuda Statement on U.S. Travel Concerns: “We Are Open for Business”
Antigua and Barbuda Statement on U.S. Travel Concerns: “We Are Open for Business”

Changes to visa issuance for Antigua and Barbuda citizens do not impact U.S. visitors.

What Advisors Should Know About Budapest: City of Spas & Wellness Wonders 
What Advisors Should Know About Budapest: City of Spas & Wellness Wonders 

Budapest has attracted travelers to its healing waters for centuries, making it one of the most unique wellness destinations in the world.

U.S. State Department Reissues ‘Level 4: Do Not Travel’ Warning for Russia
U.S. State Department Reissues ‘Level 4: Do Not Travel’ Warning for Russia

The U.S. Department of State is once again warning Americans not to travel to Russia.

Visit Lauderdale Launches Refreshed Brand Campaign
Visit Lauderdale Launches Refreshed Brand Campaign

The “Never Lose Your Splash” campaign debuted on CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen.

Giving Back in Jamaica: Four Ways Visitors Can Make a Difference
Giving Back in Jamaica: Four Ways Visitors Can Make a Difference

“The best way to support the people and country of Jamaica is to come back…”

Jamaica Tourism Minister is Optimistic About Island’s Recovery
Jamaica Tourism Minister is Optimistic About Island’s Recovery

Travel Market Report sat down with Jamaican tourism officials to learn about the island’s recovery numbers post-Hurricane Melissa.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
SkyMiles® Members Get More Out of Their Vacations
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences