Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

New Trevi Fountain Fee Aims to Control Overcrowding

by Bruce Parkinson  December 29, 2025
New Trevi Fountain Fee Aims to Control Overcrowding

Rome’s baroque Trevi Fountain.

Tourists visiting Rome’s iconic Trevi Fountain will soon have to pay a modest fee to get up close and personal.

AP reports that starting February 1, a 2 euro ($3.22) fee will be charged for tourists to get close to the fountain made famous by Federico Fellini’s “La Dolce Vita” during daylight hours. Viewing from the piazza above remains free.

There have been complaints about overcrowding in Rome for years and the Trevi Fountain is located in one of the Eternal City’s most congested areas.

Discussed and debated for more than a year, the fee follows a similar ticketing system at Rome’s Pantheon monument. City residents are exempt from the fees and some of the funds from a recently imposed tourist tax and new 5 euro ($8.06) tourist ticket fee for some city museums is being rolled out in conjunction with a plan to broaden the number of museums that are free for registered Roman residents.

“We believe that culture is a fundamental right of citizenship,” Rome mayor Roberto Gualtieri told a news conference. “We think it’s correct and positive that the citizens of Rome can enjoy our museums free of charge.”

At the same time, he said, the 2 euro Trevi tourist fee is modest enough that it shouldn’t discourage visitors, but rather allow for a more organized visit. 

The city decided to impose it after seeing positive results already from a yearlong experiment to stagger and limit the number of visitors who can reach the front basin edge of the fountain by imposing lines and an entrance and exit pathway.

So far this year, around 9 million people have waited in line to get that close-up visit, with some days as many as 70,000 passing through, Gualtieri said. That system now becomes permanent from 9 a.m. to 9 p.m., with the fee to be paid by non-residents. Visitors can either pay in advance online, while waiting in line or by buying tickets at tourist locations around town.

After nightfall, access is open and free.

While bathing is prohibited nowadays, legend has it that visitors who toss a coin over their shoulders and make a wish will return to Rome.

  
  
Related Articles
La Dolce Vita Orient Express Introduces New Istanbul-to-Rome Rail Journey
Meaningful Travel Index: Intrepid Research Finds Canadians Want to Make Positive Impact
‘Spain Talks’ Event Celebrates Canadian Visitation, with a Focus on Sustainability
Collette dévoile son offre 2026 en Italie
Overtourism Alternatives: Not All of Europe is Overcrowded
Overtourism Backlash Heats Up in Europe as Summer Season Kicks Off
Advisors Eligible for Tariff Tax Relief: ACTA
Venice Day-Tripper Tourist Tax Extended Through 2025
How and Where to Beat the Crowds in Japan in 2025
Top Stories
Saint Lucia’s Ladera Resort Retains One MICHELIN Key 
Saint Lucia’s Ladera Resort Retains One MICHELIN Key 

Ladera occupies a volcanic ridge 1,000 feet above the Caribbean between Gros Piton and Petit Piton, on 18 acres of a former cocoa plantation.

Tobago Readies for 1st Direct Flight From Canada Post-COVID
Tobago Readies for 1st Direct Flight From Canada Post-COVID

The new flight gives the island a direct link to one of its most important international visitor markets just in time for the winter travel season.

Martinique Tourism Authority Names Alexandre Ventabour as Tourism Commissioner
Martinique Tourism Authority Names Alexandre Ventabour as Tourism Commissioner

Officials say the move ushers in a new phase of strategic leadership focused on strengthening the island’s position as a leading French-Caribbean destination.

RIT Vacations 2027 Brochure Features 10 New Tours of the UK & Ireland
RIT Vacations 2027 Brochure Features 10 New Tours of the UK & Ireland

The expanded 2027 collection includes seven new First Class Coach Tours, two Small Group Tours and one Sightseeing Tour, giving travellers more ways to explore the destinations.

Kensington, Tourism Ireland and Ancestry Partner on Irish Heritage Journeys 
Kensington, Tourism Ireland and Ancestry Partner on Irish Heritage Journeys 

The collaboration will combine advisor education with consumer marketing to build awareness and demand for heritage travel to Ireland.

VIDEO: Beverly Cheng on Canada’s Big Moment at Hong Kong Wine & Dine Festival
VIDEO: Beverly Cheng on Canada’s Big Moment at Hong Kong Wine & Dine Festival

Canada is getting a prominent seat at the table at this year’s Hong Kong Wine & Dine Festival. TMR Canada’s John Kirk caught up with HKTB Canada Director Beverly Cheng to discuss what the event offers Canadian travellers and advisors.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry insider
industry-insider.jpg
https://vumbnail.com/1242125789.jpg
VIDEO: Los Cabos’ Rodrigo Esponda Eyes Record 300K Canadian Visitors; Air Capacity Soars 35%
Advertiser's Voice
VIDEO: “I Can’t Wait”: Cruise Suppliers Count Down to TravelBrands’ SeaU 2026
About Travel Market Report Mission Meet the Team Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences