Saint Lucia and Air Canada Partner for Canadian Roadshow
by Marsha Mowers
The Saint Lucia Tourism Authority (SLTA) is boosting its presence in Canada with a roadshow in partnership with Air Canada, to celebrate the 50th anniversary of Air Canada Vacations.
The roadshow is currently underway with Halifax and Calgary events complete. Next stops are Edmonton (September 10), Vancouver (September 12), Montreal (September 17), Toronto (September 19), and Windsor (September 22).
The SLTA is promoting the Saint Lucia Expert Program (SLEx), an award-winning online training and loyalty platform that equips travel advisors with in-depth destination knowledge, sales tools, and a rewards program.
“The Canadian market has consistently shown strong interest, and this roadshow allows us to amplify our presence, strengthen key partnerships, and provide travel advisors with the selling tools to drive sales and increase visitation from Canada, one of our main source markets,” said Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority.
The roadshow is supported by a range of accommodation partners, including Harmony Marina Suites, Windjammer Landing Resort & Residences, Bay Gardens Resorts, Jade Mountain, Anse Chastanet, Secrets St. Lucia, Zoetry Marigot Bay, Sandals Resorts, Serenity at Coconut Bay, Coconut Bay Beach Resort and Spa, Royalton St. Lucia, Hotel Chocolat, Ladera, Ti Kaye Resort, and Sugar Beach – A Viceroy Resort.
Together, they will showcase Saint Lucia’s full spectrum of accommodations, from boutique properties to luxury resorts.
