Tahiti Tourisme Appoints New CEO

The Board of Directors of Tahiti Tourisme has appointed the organization’s CMO Vaihere Lissant as its new CEO of the destination marketing organization (DM) for the Islands of Tahiti. Lissant’s appointment follows the imminent departure of Jean-Marc Mocellin and subsequent selection process led by Bud Gilroy, chairman of the Board of Directors, and Moetai Brotherson, president of French Polynesia and Minister of Tourism.

Born in the Islands of Tahiti, Lissant joined Tahiti Tourisme in 2014 and has held several key leadership roles, culminating in her position as CMO for the past decade. Her responsibilities have included destination branding, multi-market communication strategies, and the management of marketing, communication, and web marketing services, both locally and internationally. She also oversaw the launch of Tahiti Tourisme’s 18 B2C websites and digital tools.

“Vaihere Lissant’s nomination was a natural choice,” said outgoing CEO Mocellin. “It is a well-earned internal promotion for a recognized professional who has worked alongside me and demonstrated strong leadership throughout my tenure. She will ensure continuity and stability in the implementation of our established strategy.”

Lissant will officially assume the CEO role on May 15, 2025. Until then, Mocellin will continue to lead the organization to ensure a smooth transition.