The Cosmopolitan of Las Vegas Joins MGM Rewards Loyalty Program
by Sarah Milner /Luxury resort The Cosmopolitan of Las Vegas has officially joined the MGM Rewards loyalty program.
MGM announced today (July 31) that The Cosmopolitan has fully integrated into MGM Rewards, allowing members to earn and redeem points at the casino resort.
“This marks an important milestone for The Cosmopolitan as we become fully integrated into MGM Rewards, introducing our resort amenities to a broad new audience while offering our loyal guests unparalleled access to iconic destinations across Las Vegas,” said Sean Lanni, president and chief operating officer of The Cosmopolitan.
MGM Rewards boasts 44 million members who earn benefits and rewards at 20 properties across the U.S. – which includes approximately 40,000 rooms and suites, and 400 restaurants and bars.
With the integration, points collected through The Cosmopolitan’s previous rewards program, Identity, have been transferred to guests’ existing MGM Rewards. Identity members who did not have an MGM Rewards account will need to activate their new membership profile to claim the points.
“We’re looking forward to welcoming MGM Rewards members from our Las Vegas and regional markets who now have the ability to earn and redeem at The Cosmopolitan as they enjoy the resort’s exceptional accommodations, dining, entertainment, slots and table games,” said Lanni.
The Cosmopolitan continues to be a part of Marriott Bonvoy’s Autograph Collection brand, and will also be included in the MGM Collection with Marriott Bonvoy.
“Integrating this beloved resort into MGM Rewards enhances our ability to deliver unforgettable moments and unprecedented access for our members at one of the most celebrated resorts in the city. This is an exciting step in the program’s continued evolution as we deliver a truly seamless loyalty experience throughout all of our resorts nationwide,” said Anil Mansukhani, vice president of loyalty for MGM Resorts.