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Tourism Exchange Japan Launches Travel Trade Portal

by Dori Saltzman  July 27, 2026
Takada Castle, Joetsu City, Niigata, japan

Takada Castle, Joetsu City, Niigata Prefecture. Photo: Shutterstock.com

Tourism Exchange Japan has launched the Japan Travel Trade Portal (JTTP), a B2B sales platform designed to directly connect travel advisors with high-quality Japanese accommodations and experiences in lesser-known regional destinations.

Connected to four major Connected Booking Systems (CBS) in Japan, the platform provides access to 20,000+ accommodations, with an initial focus on high-demand ryokans in major onsen towns and key sightseeing areas. For more remote regions like Kii Peninsula and Niigata Prefecture, this means their most distinctive properties can now be sold globally with ease.

 Key platform features include:

  • 13% Commission Structure: Maximize profit margins with competitive NET pricing
  • Live Inventory Access: Real-time availability and instant booking confirmations
  • Expanding Network: Growing portfolio of distinctive regional accommodations
  • Multilingual Interface: Available in English, French, Traditional Chinese, Simplified Chinese, and Japanese, with automatic translation making Japanese-only properties accessible to international agents
  • Direct Invoicing: Streamlined billing with suppliers invoicing travel companies directly
  • Special Requirements Support: Including dietary needs (vegan, vegetarian) and accessibility options
  • End-to-End Platform: Complete booking, cancellation, and billing management in one system

Support for special dietary needs, assistance with tailored experiences, and transparent commission structures are just some of the aspects that further strengthen its appeal. 

The platform will progressively expand with activities and experience programs, as well as new regions including Hokuriku, Mt. Fuji area, Nagano, the Setouchi region, Kyushu, Okinawa, and other distinctive destinations that showcase Japan’s diverse regional character.

  
  
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