Dude Ranch Collection Launches New Travel Advisor Training Program, Resource Portal
by Dori Saltzman
Circle Bar Ranch. Photo: True Ranch Collection.
True Ranch Collection, which comprises six dude ranches in Montana, Wyoming, and Arizona, has launched an all-new travel advisor training program and resource portal. The two tools are designed to help advisors understand the collection of dude ranches and how to sell ranch stays.
The company has also engaged travel advisor Sally Black as a consultant and point of contact for the agency community.
Advisors who complete the training receive invitations for FAM trips and preferred advisor rates for ranch visits.
“Dude ranch vacations are an American tradition that go back more than a century – and True Ranch Collection is preserving that tradition for the next generation of guests,” Black said. “Whether your clients are traveling on their own, with a partner or their extended family, or are looking for a location for a wedding or group retreat, these historic properties offer a Western getaway they’re sure to enjoy. Please reach out for an advisor training on all that they offer.”
The new travel advisor resource portal is available at trueranchcollection.com/travel-advisors and includes information on seasonal details, ranch fact sheets, digital ranch brochures, ranch videos, contact information, booking instructions, and commission details.
Resources are available for Circle Bar Ranch in Montana, Blackwater Creek Lodge & Guest Ranch in Wyoming, and Kay El Bar Guest Ranch, White Stallion Ranch, Rancho de la Osa, and Tombstone Monument Ranch & Cattle Co. in Arizona.
Advisors can also reach out directly to Sally Black to arrange advisor training.

