Direct Travel Launches Luxury Division

Direct Travel has launched a luxury division, Direct Travel Luxe, to be headed by Victoria Boomgarden.

“Today’s luxury is not defined by price, but by how customizable and personalized the experience can be. My team and I have done the research, often experiencing things first hand, in order to custom design our itineraries,” Boomgarden said at the debut. “I take into consideration everything my client wants to see and do and elevate that to the next level with opportunities they might never have dreamed of.”

Some examples are a Grand Cru tasting at private chateaux during an insider’s tour of Burgundy and Bordeaux, Nepal by private helicopter, behind the scenes at a Parisian fashion house, and a personal Tour de France with an expert cycling guide.

— Cheryl Rosen