Direct Travel Launches Luxury Host Agency

Travel management company and Host agency Direct Travel has launched a new division within its leisure organization aimed directly at the upper end of the leisure market. Altitude by Direct Travel, which already has a membership of nearly 700 advisors, is a hosted advisor network designed to support independent advisors who specialize in premium and luxury travel.

“Altitude represents more than a new brand, it formalizes our commitment to the luxury advisor community,” said Gerard Bellino, president of Leisure Travel at Direct Travel. “We’ve long been known for operational excellence, supplier strength, and high-touch support. Altitude gives that foundation a distinct identity designed specifically for today’s premium travel entrepreneur.”

Backed by Direct Travel’s scale and reputation, Altitude advisors receive access to elite programs with the world’s leading luxury hotel brands, exclusive cruise benefits, and a top-tier membership in Virtuoso.

Cruise remains one of the division’s strongest verticals, complemented by robust partnerships across air contracts, luxury hotel programs, and bespoke travel services.

Technology is also at the forefront of the launch. 

“Independent advisors are entrepreneurs. Our investment in technology ensures they can streamline client management, access booking tools seamlessly, and leverage data-driven insights to grow their business. We’re building out a platform where advisors can focus on what matters most—the client experience,” said Stephen Smith, executive vice president of Leisure Travel at Direct Travel.

The launch follows the recent appointment of a dedicated management team focused exclusively on independent travel advisors.