To Grow Your Business, Set a Plan and Partner with Us, Globus Says
by Cheryl RosenSure, you’re busy. But at this time of the year every professional should be taking a few minutes to think about where they are headed in the next six months—and how they are going to get there.
When it comes to drawing up a formal business plan, set a goal of where you want to be in June 15, 2016, Globus business development manager Barbara Canizio suggested at last week’s Long Island ASTA chapter meeting in New York. If you want to build your business by 5% — a reasonable number, Canizio suggested — ask yourself whom you can partner with to help you grow your business that much.
“Build a list of five or six people who represent products you trust to work with,” she said, “who will support you in your marketing and whom you know you can rely on.”
Globus has returned to a hub-and-spoke system in its Europe tours that has travelers based in one city, with daily travel from and then back to a base in a major city like London.
If your travelers would rather stay home, the company is honoring the 100th anniversary of the National Park Service with a one-time (once-in-a-lifetime?) 103-day tour through Acadia in Maine and Volcanoes in Hawaii and every park in between, including a one-week cruise. The trip starts July 7, 2016, in Honolulu, and ends Oct. 17 in Las Vegas. Prices start at $30,405 per person.
Her point, of course, is that travel agents should make Globus one of those five or six companies they partner with to increase sales. To that end, Globus’ new Travel Agent Locator system sends online customers to local agents—and notes which agents are specialists in which areas, based on passing a Globus course. Agents must have $7,500 in Globus sales to be listed; those who sell $20,000 or more will also get a “Click to Connect” button next to their names that sends clients their way at the touch of the button.
Photo courtesy: Erin McDaniel
