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Trump Hotels Plans New Lifestyle Brand

by Jessica Montevago  June 07, 2016

Trump Hotels plans to roll out a lifestyle brand aimed at younger travelers, the company announced yesterday at a presentation at Trump Towers.

CEO Eric Danizger said the as-yet-unnamed brand will be made up of four-star hotels targeting a younger demographic than the guests who typically stay at Trump’s luxury properties.

The brand will not bear the Trump name.

  
  
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