Trump Hotels plans to roll out a lifestyle brand aimed at younger travelers, the company announced yesterday at a presentation at Trump Towers.
CEO Eric Danizger said the as-yet-unnamed brand will be made up of four-star hotels targeting a younger demographic than the guests who typically stay at Trump’s luxury properties.
The brand will not bear the Trump name.
MOST VIEWED
Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.
The tailor-made specialist has unveiled four new small group and independent trips, along with 11 add-on excursions in Greenland.
Over just three days, Cancun received a month’s worth of seaweed.
Nine House Representatives signed the letter advocating for travel advisors’ interests.
The Big Beautiful Bill introduces a new $250 “visa integrity fee,” which travel officials have likened to “a self-imposed tariff.”
Travefy said the new tools could help advisors save hundreds of hours each year.
The active tour specialist has expanded its Portugal portfolio in response to traveler demand.
