Why Choose HX Expeditions for Your Clients?
by Brittany Chrusciel
Photo: HX Expeditions
We live in a relatively well-traveled world, and it can be challenging to find new ventures for jaded clients who feel like they’ve seen and done it all. An expedition cruise not only solves for out-of-the-ordinary destinations and excursions — a Greenlandic ghost town inhabited by musk oxen, anyone? — but it delivers that authenticity in supreme comfort.
HX Expeditions stands apart from the competition for several reasons, including their legacy in expedition-style travel, mindful adventure that incorporates science and conservation, and sleek design elements across the fleet that reflect their Nordic roots.
If you’re still wondering if HX Expeditions is the right fit for your intrepid or inquisitive clients, the following four pillars will help clarify why the brand is making waves in the U.S. market.
More than a century of expertise in expedition cruising
If you’re sending your clients into adventurous territory — especially if it’s their first expedition cruise — why not put your trust in 130 years of experience? In 1893, HX Expeditions (formerly Hurtigruten) navigated the first ferry route along the coast of its native Norway — a stunningly scenic coastline that remains popular with cruise guests today. Just before the turn of the 20th century, HX charted a route into Arctic Svalbard — one that few had ever attempted to traverse. Today, HX continues to offer immersive Arctic voyages in the summer as well as the winter, with the added comfort of modern amenities onboard.
HX has also taken its expedition roots and applied them to destinations across the globe, providing your clients the opportunity to discover the Galapagos Islands, Europe, South America or Alaska in addition to the Arctic and Antarctica. A long-held reputation for responsible exploration attracts top talent onboard HX ships, exposing guests to a host of leading scientists, conservationists and other experts who comprise the Expedition Team and enrich each voyage with their vast knowledge.
All-inclusive comfort to distant lands
Traveling to extreme destinations teeming with wildlife no longer implies that clients will have to “rough it” in any capacity. The modern HX Expeditions fleet is outfitted with every comfort, from cozy staterooms adorned with soft linens and oversized robes to an extensive, locally sourced menu for breakfast, lunch and dinner to a hot tub and sauna for post-shoreside relaxation. The onboard experience is not only accommodating but inclusive, so clients don’t have to worry about being charged for every drink or meal once they set sail.
With an HX Expeditions trip, meals, drinks, gratuities, Starlink wi-fi, daily excursions, lectures, access to the Science Center, professional photos, expedition gear and even a reusable logo water bottle are included in the cruise fare. This model allows your clients to unwind and enjoy their vacation hassle free. Of course, the ability to elevate the HX experience is available, and add-ons include premium drinks (like vintage wines or top-shelf spirits), spa treatments, dinner in fine-dining restaurant Lindstrom and select, limited-capacity shore excursions such as overnight camping.
High-end clients or couples looking to splurge for a milestone celebration should consider booking an Expedition Suite, which includes a spacious balcony, complimentary access to Lindstrom, laundry and turn-down services and a bottle of Champagne among its many perks.
Citizen Science opportunities onboard in world-class facilities
Curious clients who truly want to learn about the places that they are traveling to can go well beyond passive observation aboard an HX expedition. Pairing an onboard, state-of-the-art Science Center with the instruction of real scientists, the science and education component of any HX voyage is comprehensive. Guests can participate in robust citizen science opportunities across the HX Expeditions fleet, collecting important data and supporting real-time research.
This Citizen Science offering surpasses the standard enrichment programming of some other cruise lines, providing your clients with a hands-on way to get more deeply involved in their environment. Whether it’s tracking the patterns of migratory birds or monitoring the impact of climate change on local populations, the science-focused activities onboard an HX voyage support actual research projects. This instills guests with the satisfaction of further understanding and protecting their wonderous surroundings.
Prioritizing sustainability provides peace of mind for guests
While it’s not very commonplace for clients measure their exact carbon footprint, it’s true that travelers these days are way more mindful about their environmental impact — as we all should be. In that vein, it’s not unheard of to field client questions about the sustainability of their trip. While cruising sometimes receives bad press regarding emissions, HX Expeditions is working hard to change that narrative with hybrid-powered ships and the elimination of all non-essential, single-use plastics onboard its ships. The company is a founding member of the Association of Arctic Expedition Cruise Operators (AECO) and works alongside the other members of the International Association of Antarctic Tour Operators (IAATO) to establish vital tourism guidelines in the polar regions.
Additionally, HX believes in supporting local communities in its ports of call with 41 ongoing environmental, social and cultural projects in 11 different countries. These initiatives include helping endangered orcas in the Pacific Northwest. Onboard, your clients will notice many opportunities to participate in sustainable practices, from using their reusable water bottle and sampling plant-based cuisine to forgoing fresh towels daily or donating to the HX Foundation during their cruise.
From the Sponsor
HX is an expedition travel company for curious travelers who want to explore the world differently. With a legacy of over 130 years in expedition cruising, we take guests to some of the planet’s most remote and awe-inspiring destinations — from Antarctica and the Arctic to the Galápagos, Alaska, and more.
Every journey with HX is guided by expert expedition teams and built on three core pillars: Science, Sustainability, and Education. Onboard Science Centers and citizen science programs empower guests to connect more deeply with each destination, while our commitment to sustainability ensures responsible travel with lasting impact.
To celebrate 130 years of adventure, we’re offering limited-time anniversary savings — including up to 35% off and complimentary suite upgrades on select expeditions. Learn more about this exclusive offer: 130-Year Anniversary Offers.
For travel advisors, HX provides dedicated tools and support to help bring these extraordinary experiences to your clients. Access marketing assets, webinars, and real-time updates through our Advisor Portal: https://agentportal.travelhx.com/login

