Air Canada Vacations Product Launch Wrap-Up: Seven Cities, 5,000 Travel Advisors
by Bruce Parkinson
Air Canada Vacations has concluded its 2026/27 Product Launch roadshow, after connecting with throngs of travel advisors across seven Canadian cities: Halifax, Calgary, Edmonton, Vancouver, Quebec City, Montreal and Toronto.
Welcoming approximately 5,000 travel advisors from coast to coast, the cross-country series offered a look at new products, destination trends, business-building resources and initiatives designed to help advisors grow their business.
This year’s roadshow marked several exciting milestones, including Air Canada Vacations’ return to Calgary and its first-ever Product Launch event in Quebec City.
The seven-city series recognized the ‘superheroes’ behind unforgettable vacation experiences while highlighting new destinations, expanded cruise and Europe offerings, enhanced Groups solutions, upcoming self-serve enhancements and innovative resources designed to support advisor success.
“Travel advisors are the true Holiday Makers behind every unforgettable vacation experience,” said ACV VP Nino Montagnese.
“This year’s Product Launch series was an opportunity to celebrate the passion, expertise and dedication that advisors bring to their clients every day. From the launch of our new B2B Portal and Travel Advisor Toolkit to destination insights and rewards opportunities, we’re committed to equipping these travel superheroes with the tools and support they need to inspire Canadians, grow their business and continue turning travel dreams into reality.”
New B2B Portal Offers Centralized Hub
One of the most significant announcements during the Product Launch series was the introduction of the first phase of Air Canada Vacations’ new B2B Portal. Designed as a centralized hub for travel advisors, the portal will provide easy access to marketing assets, flyers, training resources, business tools and important updates, all in one convenient location.
The portal is scheduled to go live on September 28. The winning name, chosen by advisors, will be revealed at launch on September 28, so stay tuned for the big reveal.
“Everything we do is with travel advisors in mind,” said Director of Sales Erminia Gallina.
New 2026/27 Travel Advisor SUN Toolkit Now Available
The Product Launch series saw the unveiling of Air Canada Vacations’ new Travel Advisor SUN Toolkit, now available to advisors.
Designed to help advisors work smarter and find information faster, the toolkit brings together practical sales and support resources, including flight schedules, hotel and cruise grids, Groups resources, self-serve tools, accessibility information, destination guides, ACV&ME rewards information, ACV Options details and Welcome Guides featuring transfer information, destination tips and local insights.
To receive a copy of the new Air Canada Vacations Sun Travel Advisor Toolkit, click here to place your order. You can also download a copy of the digital version here.
Book, Match & Win Officially Launches
During the Product Launch events, advisors received a sneak peek of Book, Match & Win, Air Canada Vacations’ new interactive booking incentive, which officially launched on September 23. The promotion rewards advisors for booking eligible Air Canada Vacations products, including Sun packages, ePackages, cruise packages and cruise-only bookings, as well as tour packages to Europe, Asia, Australia, South America and Central America.
Each eligible booking earns advisors a chance to play an interactive memory-matching game for an opportunity to win exciting prizes. Eligible bookings must be made between September 23 and October 7, 2026, for travel between September 24, 2026, and December 31, 2027. Advisors who complete a qualifying booking will receive a link to access the game through their ACV&ME account, where it will remain available until October 14, 2026.
New Partnerships Bring More Choices for Travellers and Advisors
Air Canada Vacations also announced new partnerships with Intrepid Travel, Excellence Resorts, and coming soon Explora Journeys, further expanding the range of experiences available to Canadian travellers.
Looking Ahead
The 2026/27 Product Launch series also highlighted Air Canada Vacations’ continued investment in new destinations, strategic partnerships, Europe expansion, cruise offerings, luxury travel, Groups solutions, self-serve enhancements, training opportunities and advisor support initiatives.
