ALG Vacations Unveils Visual Rebranding with Six Modernized Logos

ALG Vacations (ALGV) has unveiled a visual refresh of its six brands: Apple Vacations, Funjet Vacations, Travel Impressions, Southwest Vacations, Blue Sky Tours, and United Vacation. 

The rebrand centers on six new, modernized logos that are bolder, sleeker, and ADA-compliant. The new logos reflect the distinctions between each brand. Most notably, Apple Vacations’ iconic apple has a new look, and Travel Impressions has a new color scheme. 

“As a company rooted in excellence, we are always looking for ways to improve—ensuring that our brands not only remain strong but also make it easier for travel advisors to do what they do best,” said Jacki Marks, ALGV’s global head of trade brands. “By refining our brand identities, we’re enhancing recognizability, providing clarity in the marketplace, and reinforcing traveler trust by helping advisors confidently match the right brand to the right client.” 

Each new logo will be rolled out immediately across all platforms. The rebranding aims to reinforce the distinction of ALGV – the name behind the service and support team – and its brands, each of which sells different vacation products. 

“This new architecture also allows us to be more agile in how we visually communicate the connection between our brands and ALGV,” said Anna Maria Addesso, ALGV’s vice president of marketing, “ensuring a seamless and intuitive experience for advisors and travelers alike.”