Island Routes Launches New Advisor Loyalty Program
by Briana Bonfiglio /Island Routes, a leading Caribbean tour operator, has launched a brand-new rewards program for travel advisors called Island Routes Rewards (IRR).
The loyalty program offers a range of benefits, including free experiences, preferred rates, priority access for clients, and marketing support. Advisors can register now for the program at islandroutes.com/travel-agents.
“Recognizing and richly rewarding our loyal travel advisor partners when they choose Island Routes is our privilege and our sincere pleasure,” said David Black, head of global sales for Island Routes. “We know our partners rely on Island Routes to deliver tours and opportunities that consistently enhance the visitor experience, authentically connecting their clients to the Caribbean. It’s how memories are made and how repeat business is earned. Island Routes Rewards celebrates the ongoing conversation we’re having with our partners as they continue to delight and win the trust of their clients.”
Once advisors are approved for the program, they can earn benefits such as a free catamaran cruise valued at $150 when meeting a target of $5,000 in bookings; a free Private & Bespoke Experience in Jamaica valued at $3,000 when they reach bookings of $50,000; and more. Advisors can redeem their benefits for personal use or gift them to clients.
Travel agents who become IRR members will also get 20% off on all Island Routes tours and experiences, priority access to bookings, and marketing support, including email templates, social media content, and promotional materials.