Perillo Names Former A&K President New COO

Perillo Tours on Tuesday announced that Keith Baron, the former President of Abercrombie & Kent USA, is joining the tour company as its new Chief Operating Officer (COO). 

Baron, who left Abercrombie & Kent after 12 years to return to the East Coast last summer, will head up the day-to-day operations of Perllo and report directly to President and Owner Steve Perillo. He will be based out of the company’s office in New Jersey, the state that Baron was raised in and where he attended undergrad at Rutgers University. 

“Keith has an impressive track record of hands-on leadership, improving operational efficiency, and driving growth,” Perillo stated. “Perillo Tours has built its legacy around delivering the best that Italy has to offer. As we head into the next phase of our story, Keith will play a critical role in strengthening our position as an Italy leader and growing our business beyond Italy. It’s an honor to welcome Keith into the Perillo family.”