Unforgettable Travel Company Launches Advisor-First Asia Specialist Collection

Unforgettable Travel has launched Unforgettable Asia, a new luxury Asia-only collection designed to help advisors understand the complexities of booking Asia vacations.

Launching with 11 destinations and 50 itineraries, Unforgettable Asia initially covers Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo, and Indonesia, with further destinations to be added in late 2026 and 2027.

The launch follows significant growth in demand for Asia travel at Unforgettable Travel Company, with inquiries increasing 226% between 2022 and 2025. Advisor demand has accelerated particularly quickly and now accounts for 54% of the company’s Asia bookings.

“Asia is an incredibly rewarding region, yet it can feel complex to sell, said Graham Carter, co-founder of Unforgettable Travel Company. “Advisors may be dealing with multiple destinations, suppliers, cultural nuances, and service expectations within a single itinerary. Unforgettable Asia removes that complexity by combining genuine destination expertise and local intelligence with the communication, operational confidence, and client care that advisors expect from a luxury travel partner.

Carter added that the collection focuses on the human connections at the heart of travel.

“We also wanted the journey itself to feel different. Truly discovering Asia involves the people you meet, the culture you experience and the moments you might never have found or planned on your own.”

Built with luxury travel advisors in mind, Unforgettable Asia combines specialist trip design and firsthand destination knowledge with end-to-end operational support. Its Asia specialists have lived and traveled extensively across the region and work alongside local teams on the ground.

Experiences have been designed to take travelers beyond familiar highlights. Launch itineraries include meeting TV personality and resident monk Misaka-san – known as Kamakura’s “Merry Monk” – for a personal blessing at Hasedera Temple; enjoying after-hours access to an extraordinary private Peranakan home museum in Singapore, hosted by collector Alvin Yapp; and spending time with one of Taiwan’s few female tea merchants before tasting the year’s champion oolong with local tea experts.

Private chauffeur transfers, luxury hotel stays, expert guides, and complex multi-country logistics are coordinated through one partner, with complimentary concierge services and 24/7 in-destination assistance included on every booking. Unforgettable Asia also gives advisors support beyond the booking itself, from white-label destination and restaurant guides to monthly updates and selling tips. The dedicated partnerships team provides ongoing support designed to work as an extension of the advisor’s own business.

The collection has been developed with demand from the U.S. luxury marketin mind, including multigenerational families, families traveling with teenagers and high-end honeymooners.

Launch itineraries include a 12-night South Korean and Japan wellness journey, a 10-night family Japan tour for families with younger children, a nine-night family tour through South Korea for families with teenagers, a 10-nimght culinary journey through Malaysia and Thailand, and a 12-night luxury Indonesian honeymoon, among other offerings.

Travel advisors can contact Luke Stapylton-Smith, head of Asia with any questions. For advisor support, please contact Jesse Lepow, director of partnerships.