Odds are, you won’t get it right the first time. That’s why ‘test, learn and refine’ should be the mantra for every travel advisor’s digital marketing.
Independent advisors, host agencies and networks are hopeful as agents have been added to the list of exempted professions to be regulated by California’s proposed AB5 law in a major victory for the trade.
ASTA’s Global Convention amassed 1,000 industry professionals to discuss the pressing issues travel advisors.
Although high-net-worth clients value them, luxury travel agents face many of the same issues that other advisors do, a new Skift study says.
The organization has been working diligently on behalf of travel advisors, particularly with lobbying efforts and consumer campaigns.
A panel of experts gave travel advisors in attendance practical strategies to use in their daily dealings with clients.
This year marked a number of wins for ASTA, including record membership and consumer awareness campaigns demonstrating the value of travel advisors.
All travel advisors can benefit from adding events to their trip-planning services, further expanding their ability to help their clients have unforgettable travel experiences - the kind that they’ll tell their grandkids about some day.
"Most people do want to experience new things. There is a small percentage, maybe 10%-15%, who always want to do the same thing: Either return to the same all-inclusive or take the same cruise line to the same Caribbean islands."
Live Well, Travel Often