Big Thanks! A Roundup of Advisor Appreciation Month Supplier Initiatives
by Bruce Parkinson
Travel agent day is May 7, but a growing number of suppliers are saying ‘thank you’ to their advisor partners with offers and incentives that extend through the entire month of May, which is increasingly becoming known as Travel Advisor Appreciation Month.
To help readers keep track of them all, we’ll keep adding to this story as they come in. Feel free to bookmark and return.
CIE Tours: “A Community of Trusted Agents”
CIE Tours, a specialist in guided vacations to Ireland and Britain, is celebrating its community of trusted agentswith a month-long series of special giveaways and access to year-round discounts. Highlights include:
Grand Prize Getaway: Trip for Two to Spain
CIE Tours will award a grand prize getaway to one advisor and companion on its nine-day Best of Spain tour(up to $7,000 value). Advisors can enter to win by completing the online form by [11:59pm] on May 6, 2025. The winner will be announced and notified on Travel Agent Day on May 7. The tour must be booked by December 31, 2025, and redeemed by December 31, 2026.
Daily $100 Gift Card Drawing
For every CIE Tours vacation booked for clients between May 1-31, travel advisors will be automatically entered into a daily drawing for a chance to win a $100 e-gift card.
Travel Agent Appreciation All Year Long
CIE Tours’ appreciation for the advisor community continues beyond May. Advisors and companions sharing the same room can enjoy 30% off guided vacations. Travel must be booked by December 31, 2025, for travel by December 31, 2026.
Collette: “Heartfelt Thanks”
Global tour operator Collette is kicking off Travel Advisor Appreciation Month with a series of initiatives and events under the theme: ‘Travel Advisors: Turning Wanderlust into Reality.’
Collette invites you to check out its Travel Advisor Portal and Travel Advisor Network throughout the month as they celebrate advisors in a big way.
The Travel Advisor Network (TAN) is the main place where everything is happening for the month and where Collette reveals “insider” info throughout the year. Check it out frequently for daily giveaways and interactive virtual events and flash chats tailored specifically for travel advisors — including a Travel Advisor Chat on May 29th!
Uniworld Appreciates Advisors with Incentives & Guest Savings
In honour of Travel Advisor Appreciation Month, Canadian advisors will receive a $50 E-Gift card for every 2025 Uniworld booking made in May, plus exclusive savings for repeat guest clients to help seal the deal.
“As we kick off Travel Advisor Appreciation Month, we wanted to express our gratitude for our trusted Travel Advisor partners, who are an integral part of the Uniworld family,” says Ellen Bettridge, President and CEO. “This new offer is a token of our appreciation for their unwavering support, and a way to inspire their clients to treat themselves to a luxurious Uniworld experience this year.”
Details: From May 1-31, 2025, registered Uniworld Travel Advisors can earn a CAD$50 e-Gift Card for every new 2025 cruise booked, using the promo code “TAI2501-C” in Canada. To help advisors make the most of this limited-time offer, Uniworld is offering exclusive savings for members of River Heritage Club, Uniworld’s loyalty program for past guests.
These include a limited-time CAD$1,500 per person Past Guest Bonus on select itineraries and departure dates, and up to CAD$700 per person in savings for River Heritage Club members on all 2025 sailings. Additionally, River Heritage Club members can enjoy Double Referral Program Credits and receive CAD$150 off their next booking when they refer friends or family who are new to Uniworld by June 30, 2025.
A Toast to Canadian Travel Advisors: Scenic Group’s Month of Thanks
Scenic Group says it is “thrilled to dedicate an entire month to recognizing and rewarding Canadian travel advisors for their continued partnership and support.”
Founded in Australia, Scenic Group has established a strong presence in Canada, with its head office located in Vancouver, British Columbia. The company employs over 60 people across the country, including an all-Canadian Contact Centre dedicated to supporting both travel advisors and guests.
Throughout May and June 2025, a series of incentives and opportunities will be offered to all travel advisors across Canada, as a heartfelt thank you from Scenic Group.
Rewards and incentives include:
Gift Cards: Canadian travel advisors can earn a Mastercard prepaid gift card with every Scenic Luxury Cruises & Tours and Emerald Yacht Cruises booking made until May 31.
- $100 prepaid gift card for every qualifying 2025 Scenic River cruise booking.
- $100 prepaid gift card for every qualifying Emerald Yacht Cruise 2025-2026 booking.
- $250 for every qualifying Scenic Eclipse 2025 and 2026 ocean cruise booking.
Once the booking is made and deposited, enter the details into the form here (deadline: 5pm PST on June 6, 2025).
For full details, download the flyer and start booking today.
Bonus Commission: Canadian travel advisors can earn an additional 2% Bonus Commission on:
Scenic and Emerald River Cruises 2026 Europe River Cruise bookings (excludes Portugal) made until June 30, 2025. Full details can be found here.
Goway: Celebrating 55 Years of Working With Canadian Advisors
In celebration of its 55th Anniversary – and on the eve of Travel Advisor Appreciation Month, tailor-made travel specialist Goway says it is giving away $550,000 to its travel advisor community.
“At Goway, we know that the backbone of our business is our relationship with travel advisors,” says Renee Stanton-Defaria, Goway’s Director of Sales. “We’ve been leaders in tailor-made travel for globetrotters for 55 years because of the support and dedication of the North American travel advisor. Their contributions to our business have not gone unnoticed. This $550,000 gift offers a chance to support the broader Goway community and celebrate their vital part to play in Goway’s 55-year journey.”
As part of the promotion, every travel advisor that is a member of the GowayPro Loyalty Program will receive $20 on their personal account. Once they accrue a minimum balance of $50, travel advisors can then redeem their funds on a Virtual Rewards Card. For full terms and conditions, visit GowayPro.com.
Goway says it is committed to empowering travel advisors with exclusive incentives and an industry-leading rewards program. For instance, Goway pays travel advisors commission upon full payment and offers them the chance to upgrade their commission level each year. Furthermore, Goway helps travel advisors expand their destination knowledge with the free GowayPro Travel Academy and earn FAM trips with the GowayPro Passport to a Free FAM program .
“While many companies mark milestones with grand prizes,” says Renee Stanton-Defaria, “we believe in celebrating everyone who has contributed to our 55-year journey. Cheers to our travel partners and our shared success! Goway is committed to making your life easier and being your partner in tailor-made travel.”
Sunwing’s Advisor Appreciation? 31 Days of Giveaways
Sunwing says “it’s no easy feat going above and beyond to help Canadians book their dream sun vacations, but the travel advisor community continues to rise to the occasion.”
Sunwing says it appreciates its partners year-round, but the tour operator is dialling up the celebratory energy this Travel Agent Appreciation Month by introducing Sunwing’s 31 Days of Giveaways.
Throughout the month of May, the tour operator will be giving away a prize a day, for a total of 31 prizes, plus up to 8X STAR Points when advisors book their clients at 50+ resorts. Prizes include several 7-night hotel stays at properties in popular sun destinations, including Mexico, Jamaica and more, plus gift cards ranging from Indigo to President’s Choice, Petro Canada and The Keg.
For every eligible booking advisors secure by May 31, 2025, they will be entered into the prize draw. Each Monday, the winners from the previous week will be announced on the Sunwing Vacations Group – Travel Advisors Facebook page
“I’d like to sincerely thank our community of trusted travel advisors for all their hard work and support,” says Deana Murphy, VP of Sales and Business Development at Sunwing Vacations Group. “We appreciate all that you do to take care of our mutual clients each day, all year round. We’re thrilled to make Travel Agent Appreciation Month this year extra special with additional perks to show our deep gratitude.”
