Dream Vacations Passes 10 Year Mark

Dream Vacations is celebrating 10 years as part of World Travel Holdings’ B2C travel agency franchise network.

Introduced on April 6, 2016, primarily as a rebranding of CruiseOne, Dream Vacations was designed to be a brand that appeal to a wide range of traveler preferences. Since its launch, the brand has helped franchise owners diversify their business beyond cruise, while remaining part of the overall network established more than three decades ago.

Dream Vacations began as CruiseOne in 1992. Though the franchise underwent an overall rebranding in 2016, franchise owners had the choice to retain the CruiseOne name, essentially creating two sister brands.

“Ten years ago, I said that in order to remain a leader in the travel franchise industry, it is important that we grow and adapt to meet the needs of our customers – our franchisees and their clients,” said Debbie Fiorino, chief operating officer for Dream Vacations. “To see the enthusiasm and energy the brand has created has been nothing short of amazing. From seeing Dream Vacations proudly shine in Times Square to being displayed just as proudly on a laptop at a kitchen table or a training, it’s incredibly inspiring to see what our franchisees and associates have built through countless hours of hard work and passion.”

Since Dream Vacations debuted in 2016, the network has grown to more than 2,500 franchise locations nationwide. In that time, the brand has also been ranked the number one travel agency franchise by Entrepreneur magazine for five consecutive years.

“As we look ahead, our focus remains on continuing to evolve and grow alongside our franchise owners and their clients,” said Drew Daly, senior vice president and general manager for Dream Vacations. “The first 10 years of Dream Vacations have shown what’s possible when experience, innovation and advisor support come together.”